The Manager's Guide to Strategy

Paperback | November 10, 2003

byRoger Formisano

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Translated into 16 languages! The reader-friendly, icon-rich Briefcase Books series is must reading for all managers at every level.

All managers, whether brand new to their positions or well-established in the organizational hierarchy, can use a little "brushing up" now and then. The skills-based Briefcase Books series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their organizations.

The best strategies--and the most capable managers--are those that effectively match an organization's capabilities with its customers' needs. The Manager's Guide to Strategy shows managers how to analyze a firm's position in the marketplace, formulate and execute a profitable strategy, then evaluate and revise that strategy over time. It details techniques for making employees excited about and committed to a strategy, and explains how to use strategy to take advantage of opportunities as they arise--to the mutual benefit of both a company and its customers.

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From the Publisher

Translated into 16 languages! The reader-friendly, icon-rich Briefcase Books series is must reading for all managers at every level.All managers, whether brand new to their positions or well-established in the organizational hierarchy, can use a little "brushing up" now and then. The skills-based Briefcase Books series is filled with i...

From the Jacket

How Top Managers Create and Implement Strategies that Benefit Their Companies and Their Careers As a manager, every decision you make must both support and drive your organization's strategic goals. But first you must understand those goals--what they are, how they were arrived at, how you can contribute to them, and what you can do t...

Roger A. Formisano is a professor of executive education at UW-Madison, focused on the areas of strategy, leadership, governance, and mergers and acquisitions.

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Format:PaperbackDimensions:224 pages, 9 × 5.9 × 0.69 inPublished:November 10, 2003Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071421726

ISBN - 13:9780071421720

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