The Market Makers: How Retailers are Reshaping the Global Economy

Paperback | September 1, 2012

byGary G. Hamilton, Benjamin Senauer, Misha Petrovic

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The huge expansion of new marketplaces and new retailers over the last fifty years has created a retail revolution. These large and globally sophisticated retailers have harnessed the new technologies in communications and logistics to build consumer markets around the world and to createsuppliers, new types of manufacturers, that provide consumers with whatever goods they want to buy. These global retailers are at the hub of the new global economy. They are the new Market Makers, and they have changed the way the global economy works. Despite the fact that this retail revolution unfolded right before our eyes, this book is the first to describe the market-making capabilities of these retailers. In eleven chapters by leading scholars, The Market Makers provides a detailed and highly readable analysis of how retailers have becomethe leading drivers of the new global economy.

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The huge expansion of new marketplaces and new retailers over the last fifty years has created a retail revolution. These large and globally sophisticated retailers have harnessed the new technologies in communications and logistics to build consumer markets around the world and to createsuppliers, new types of manufacturers, that prov...

Gary G. Hamilton is Professor of International Studies and Sociology at the University of Washington in Seattle. Benjamin Senauer is Professor of Applied Economics at the University of Minnesota. Misha Petrovic is Assistant Professor of Sociology at the National University of Singapore.

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Format:PaperbackDimensions:384 pages, 9.21 × 6.14 × 0.01 inPublished:September 1, 2012Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0199655871

ISBN - 13:9780199655878

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Table of Contents

Gary G. Hamilton, Benjamin Senauer, and Misha Petrovic: Introduction: The Retail RevolutionPart I. The Market Makers: A General Perspective1. Misha Petrovic and Gary G. Hamilton: Retailers as Market Makers2. Frederick H. Abernathy and Anthony P. Volpe: Technology and Public Policy: The Preconditions for the Retail RevolutionPart II. Making Consumer Markets3. Misha Petrovic: U.S. Retailing and Its Global Diffusion4. Michael Wortmann: Globalization of European Retailing5. Suresh Kotha and Sandip Basu: Online Retailers as Market MakersPart III. Making Supplier Markets6. Gary G. Hamilton and Cheng-shu Kao: Supplier Markets and the Asian Miracle7. Edna Bonacich and Gary G. Hamilton: Global Logistics, Global Labor8. Timothy Sturgeon, John Humphrey, and Gary Gereffi: Making the Global Supply-Base9. Richard P. Appelbaum: Transnational Contractors in East AsiaPart IV. Industries and Market Making10. Thomas Reardon and Benjamin Senauer: The Global Spread of Modern Food Retailing11. Kenneth L. Kraemer and Jason Dedrick: Market Making in the Personal Computer Industry