The Mass Media and Power in Modern Britain by John EldridgeThe Mass Media and Power in Modern Britain by John Eldridge

The Mass Media and Power in Modern Britain

byJohn Eldridge, Jenny Kitzinger, Kevin Williams

Paperback | April 30, 1999

Pricing and Purchase Info

$71.96 online 
$79.95 list price save 9%
Earn 360 plum® points

Prices and offers may vary in store


Ships within 1-3 weeks

Ships free on orders over $25

Not available in stores


The Mass Media and Power in Britain is a thorough, lievely introduction to the role, importance, and power of the mass media in contemporary British society. What is the mass media, and how does it help shape life in modern Britain? After introducing the student to discussions around thesequestions, the authors examine the historical development of the mass media, issues of ownership, and the roots of its power in the public and political sphere. Contemporary questions surrounding todays media are also addressed. What is the role of the audience? How do people take pleasure from media culture? What are the issues surrounding the news, advertising, public services broadcasting, the shaping of public understanding, censorship, violence,and `moral panics'? The authors also look towards the future, considering prospects for a global media and the possible effects of the information superhighway. An invaluable introduction and point of reference for students of sociology, media studies, politics and human geography, The Mass Media and Power in Modern Britain will be essential reading for anyone interested in our mass media _
John Eldridge is at University of Glasgow. Jenny Kitzinger is at University of Glasgow.
Title:The Mass Media and Power in Modern BritainFormat:PaperbackDimensions:210 pages, 7.99 × 5.31 × 0.47 inPublished:April 30, 1999Publisher:Oxford University Press

The following ISBNs are associated with this title:

ISBN - 10:0198781717

ISBN - 13:9780198781714


Table of Contents

Part One: Communication and Media Power1. Introduction2. Reflections on Media HistoryPart Two: Media Players and Practices3. Press Barons and Media Moguls4. The BBC: The Struggle for Public Service Broadcasting5. Moral Panics, Media Scares, and Real Problems6. Photo-Journalism: Every Picture Tells a Story7. The Royal Family and the Media8. Advertising: A Word From Our Sponsors9. Public Relations and Propaganda WarsPart Three: Media Audiences and Reception10. Audience Reception Theory11. Consuming the Media: Communication Technology and Audience Choice12. Appropriating Pleasure: Diverse Interpretations and Audience Re-Readings13. Rethinking Media Influence and PowerBibliography; Index

Editorial Reviews

`a useful ... introduction to the mass media in Britain'Times Higher Education Supplement