The McGraw-Hill 36-Hour Course: Online Marketing: Online Marketing

Paperback | January 18, 2011

byLorrie Thomas

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A crash course on the most dynamic marketing platform today!

Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships.

The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as:

  • Content marketing and blogging
  • Social media marketing
  • Web analytics
  • Search Engine Optimization (SEO )
  • E-mail marketing
  • Online Public Relations
  • Earn a Certificate of Achievement Through A Free OnlineExamination!

    The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You’re already on your way to Web marketing mastery!

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From the Publisher

A crash course on the most dynamic marketing platform today!Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships.The McGraw-Hill 36-...

Lorrie Thomas, M.A., is a marketing strategist, educator, writer, trainer, and speaker. She is the CEO of Web Marketing Therapy (www.webmarketingtherapy.com), a marketing agency that offers strategic advisory services, online marketing training, and marketing management.
Format:PaperbackDimensions:272 pages, 9 × 6 × 0.6 inPublished:January 18, 2011Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071743863

ISBN - 13:9780071743860

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Table of Contents

Chapter 1. Building a Web Marketing Foundation; Chapter 2. Planning the Web Site; Chapter 3. Building a Web Site; Chapter 4. Content Marketing; Chapter 5. Blogging; Chapter 6. Social Media Marketing; Chapter 7. Web Analytics; Chapter 8. Search Engine Optimization; Chapter 9. Online Advertising/Search Engine Marketing; Chapter 10. Email Marketing; Chapter 11. Online Public Relations; Chapter 12. Managing Multi-Tasking Web Marketing