From the Publisher
Learn the Secrets Behind World-Class Product DevelopmentIn a world overloaded with new products and services, making a single offering stand out is a Herculean task. Or is it? Market leaders are developing innovative processes that all but guarantee the success of their new products--and now their secrets areavailable to you.The McGraw...
The following ISBNs are associated with this title:
ISBN - 10:0071743871
ISBN - 13:9780071743877
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