The McGraw-Hill 36-Hour Course Product Development by Andrea BelzThe McGraw-Hill 36-Hour Course Product Development by Andrea Belz

The McGraw-Hill 36-Hour Course Product Development

byAndrea Belz

Paperback | December 22, 2010

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Learn the Secrets Behind World-Class Product Development

In a world overloaded with new products and services, making a single offering stand out is a Herculean task. Or is it? Market leaders are developing innovative processes that all but guarantee the success of their new products--and now their secrets areavailable to you.

The McGraw-Hill 36-Hour Course: Product Development gives you the critical edge in a product-saturated world. Presenting the most current marketing tools and best practices, it provides proven methods behind successful product development, along with case studies from the most creative companies of our time--Apple, Google, Cisco, Toyota, Pixar, and many others. In less than a week, you'll be an expert on:

  • Creating a value proposition that motivates a customerto buy your new product
  • Protecting intellectual property to sustain a competitive advantage
  • Creating a budget and securing the capital you need
  • Managing the design, fabrication, integration, anddelivery processes
  • Master the essentials of product development
  • Maximize your study time
  • Measure your progress with chapter tests and a free online exam
  • Earn a Certificate of Achievement online

    Designed as an easy, self-paced "course" complete with chapter-ending quizzes and an online final exam, The McGraw-Hill 36-Hour Course: Product Development puts you on the fast track to making your dream product a success.

Andrea Belz, Ph.D., M.B.A., provides in-depth guidance to global leaders in innovation. Her combined experience in technology review and business analysis has been used by international corporations and world-class educational institutions, including General Electric, the California Institute of Technology, and NASA.
Title:The McGraw-Hill 36-Hour Course Product DevelopmentFormat:PaperbackDimensions:256 pages, 9 × 6 × 0.6 inPublished:December 22, 2010Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071743871

ISBN - 13:9780071743877


Table of Contents

Part 1 - Planning: Dress for Success
Chapter 1. Inception
Chapter 2. Strategy
Chapter 3. Marketing
Chapter 4. Value Propositions
Chapter 5. Intellectual Property
Chapter 6. Funding
Part 2 - Implementation: It Ain't Over 'Til It's Over
Chapter 7. Organizations
Chapter 8. Milestones
Chapter 9. Design
Chapter 10. Fabrication, Integration, and Delivery
Chapter 11. Launch
Chapter 12. Wrap-Up