The Media Industries and their Markets: Quantitative Analyses by P. BadilloThe Media Industries and their Markets: Quantitative Analyses by P. Badillo

The Media Industries and their Markets: Quantitative Analyses

byP. BadilloEditorJ. Lesourd

Hardcover | September 17, 2010

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This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy, marketing and advertizing.
PATRICK-YVES BADILLO is a Professor at Aix-Marseille University, France; formerly Director of the School of Journalism and Communication of Marseille, 1997-2008; Director and Founder of the Research Institute on Information and Communication; Project Manager, French National Research Agency. Recent publications:Les 100 mots des Télécom...
Title:The Media Industries and their Markets: Quantitative AnalysesFormat:HardcoverDimensions:231 pages, 8.5 × 5.51 × 0.79 inPublished:September 17, 2010Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230277705

ISBN - 13:9780230277700


Table of Contents

Introduction to Quantitative Studies of Media Markets; P.Y Badillo & J.B.Lesourd Impediments to a Global Information Society; R.G.Picard Hybrid Business Models in Web 2.0 New Ventures; C.Garonne & F.Weygand Management of Hybrid Broadcasting Model: Seeking for Public and Commercial Interests; S.Z.Fiser The Dynamics of Media Business Models: Innovation, Versioning and Blended Media; P.Y.Badillo & D.Bourgeois The Dynamics of Media Concentration: the American Experience; E.M.Noam Measuring Media Concentration; P.Iosifidis Concentration in the Media Industry: Drivers and Quantitative Analysis. The Case of the French Press Industry; J.B.Lesourd & P.Y.Badillo The Effects of Competition in the Profitability of European Television Channels; J.P.Artero , C.Etayo , M.Herrero, M.Medina & A.Sanchez-Tabernero Preference for Flat-Rate Media Access Fees: A Behavioral Economics Interpretation; H.Mitomo & T.Otsuka Explaining Prices Paid for Television Ad Time: The Purchasing Profile Model; W.W.Fu, H.Li & S.Wildman Advertising Media Strategies in the Film Industry; C.Elliott & R.Simmons Demand for Movies in Europe and the Effects of Multiplex Diffusion: A Panel Approach; O.Dessy & M.Gambaro Quantitative Studies on Media Markets: Concluding Comments; O.Güvenen