The Media Industries and their Markets: Quantitative Analyses

Hardcover | October 15, 2010

EditorPatrick-Yves Badillo, Jean-baptiste Lesourd

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This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy, marketing and advertizing.

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This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy, marketing and advertizing.

PATRICK-YVES BADILLO is a Professor at Aix-Marseille University, France; formerly Director of the School of Journalism and Communication of Marseille, 1997-2008; Director and Founder of the Research Institute on Information and Communication; Project Manager, French National Research Agency. Recent publications: Les 100 mots des Téléc...

other books by Patrick-Yves Badillo

Format:HardcoverDimensions:256 pages, 8.82 × 5.66 × 0.79 inPublished:October 15, 2010Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230277705

ISBN - 13:9780230277700

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Table of Contents

Introduction to Quantitative Studies of Media Markets; P.Y Badillo&J.B.Lesourd
Impediments to a Global Information Society; R.G.Picard
Hybrid Business Models in Web 2.0 New Ventures; C.Garonne & F.Weygand
Management of Hybrid Broadcasting Model: Seeking for Public and Commercial Interests; S.Z.Fiser
The Dynamics of Media Business Models: Innovation, Versioning and Blended Media; P.Y.Badillo & D.Bourgeois
The Dynamics of Media Concentration: the American Experience; E.M.Noam
Measuring Media Concentration; P.Iosifidis
Concentration in the Media Industry: Drivers and Quantitative Analysis. The Case of the French Press Industry; J.B.Lesourd & P.Y.Badillo
The Effects of Competition in the Profitability of European Television Channels; J.P.Artero, C.Etayo, M.Herrero,M.Medina A.Sanchez-Tabernero
Preference for Flat-Rate Media Access Fees: A Behavioral Economics Interpretation; H.Mitomo & T.Otsuka
Explaining Prices Paid for Television Ad Time: The Purchasing Profile Model; W.W.Fu, H.Li & S.Wildman
Advertising Media Strategies in the Film Industry; C.Elliott & R.Simmons
Demand for Movies in Europe and the Effects of Multiplex Diffusion: A Panel Approach; O.Dessy & M.Gambaro
Quantitative Studies on Media Markets: Concluding Comments; O.Güvenen