The Media Were American: U.s. Mass Media In Decline

Paperback | February 14, 2007

byJeremy Tunstall

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In 1977, Jeremy Tunstall published the landmark The Media Are American. In it, he argued that while much of the mass media originated in Europe and elsewhere, the United States dominated global media because nearly every mass medium became industrialized within the United States. With thisprovocative follow-up, Tunstall chronicles the massive changes that have taken place in the media over the past forty years--changes that have significantly altered the "balance of power" within the global media landscape. The Media Were American demonstrates that both the United States and its massmedia have lost their previous moral leadership. Instead of sole American control of the world news flow, we now see a world media structure comprised of interlocking national, regional, and cultural systems. From a relentlessly global point of view, Tunstall looks closely at China and India--and at their rapidly burgeoning populations--and also at the rise of the mass media in the Muslim world. He considers the role of the media in the collapse of the Soviet Union, the ascendance of the Brazilian andMexican soap opera, the increasing strength of "Bollywood"--the national cinema output of India--and the relative decline in influence of U.S. media. Reconsidering the very notion of "global media," the book posits a reemergence of stronger national cultures and national media systems.

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In 1977, Jeremy Tunstall published the landmark The Media Are American. In it, he argued that while much of the mass media originated in Europe and elsewhere, the United States dominated global media because nearly every mass medium became industrialized within the United States. With thisprovocative follow-up, Tunstall chronicles the ...

Jeremy Tunstall is at City University in London.

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Format:PaperbackDimensions:480 pages, 6.1 × 9.21 × 0.91 inPublished:February 14, 2007Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0195181476

ISBN - 13:9780195181470

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Table of Contents

IntroductionPART A. AMERICAN MEDIA IN DECLINE1. Anglo-American, Global and Euro-American Media versus Media Nationalism2. Television Soap Operas, Telenovelas, Brazil3. From B2B to Bedroom and From USA to World4. Freakish Media Finances Benefit Number One5. Media Moguls are National6. Anglo-American World News, Public Relations and unreported Mass Killings7. US World Media Peak Around 19508. Since 1950. The US Looking Superlative, While Losing World Media Market Share9. Decline. US Media, Moral Authority, "Sole Superpower"PART B. BIG POPULATION COUNTRIES. INDIA AND CHINA10. The Rise of Big Population Countries and Their Media11. India's Multi-Ring Media Circus12. China. Capitalist-Communist Media Stir-FryPART C. WORLD MEDIA PECKING ORDER13. World Media Pecking Order14. Europe and Euro-American Media15. Africa. Bottom of the Media Pecking OrderPART D. MEDIA AND CULTURAL NATIONALISM IN EMPIRE, WORLD REGIONAL, AND GLOBAL, SETTINGS16. National Media System as Lead Players17. A Separate Arab Media Bloc18. Spanish Language Media in Latin America19. 21 New Nation States Replace Communist Media Empire20. American Media Decline to Continue?