The Menu: Development, Strategy, and Application by David BarrishThe Menu: Development, Strategy, and Application by David Barrish

The Menu: Development, Strategy, and Application

byDavid Barrish

Paperback | January 3, 2012

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The Menu: Development, Strategy, and Application offers an indispensable business resource for creative culinarian and hospitality manager students transitioning into careers. This text bridges understanding and action by avoiding a prescriptive approach in favor of recommendations and examples of best practices that bolster the creative process. Contextual exercises throughout each chapter help today’s student actively transform learning into relevant, career-based skill sets. Following a logical sequence, the text addresses American Culinary Federation competencies such as Beverage Management, Business and Math Skills, Food Preparation, Nutrition, Purchasing and Receiving, and Sanitation.

Title:The Menu: Development, Strategy, and ApplicationFormat:PaperbackDimensions:312 pages, 10.7 × 8.4 × 0.7 inPublished:January 3, 2012Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0135078660

ISBN - 13:9780135078662

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Table of Contents

Chapter One: A Holistic Context for Menu Development

Chapter Two: Where Food and Beverages are Served

Chapter Three: How Customers Buy Your Products

Chapter Four: The Strategic Value of Knowledge

Chapter Five: Positioning Your Menus for Business Success

Chapter Six: Operational Considerations

Chapter Seven: Conceiving Menus that Respond to Your Market

Chapter Eight: Menu Pricing

Chapter Nine: Communicating with Menus

Chapter Ten: Menu Analysis




Appendix A: Extract from Food and Drug Administration Guidance for Industry: A Labeling Guide for Restaurants and Other Retail Establishments Selling Away-From-Home Foods