The Micro Economy Today

Paperback | January 11, 2012

byBradley Schiller, Cynthia Hill, Sherri Wall

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Clear. Current. Connected to Today’s Student. Schiller, The Micro Economy Today, 13e, is noted for three great strengths: readability, policy orientation, and pedagogy. The accessible writing style engages students and brings some of the excitement of domestic and global economic news into the classroom. Schiller emphasizes how policymakers must choose between government intervention and market reliance to resolve the core issues of what, how, and for whom to produce. This strategic choice is highlighted throughout the full range of micro, macro, and international issues, and every chapter ends with a policy issue that emphasizes the markets vs. government dilemma. The authors teach economics in a relevant context, filling chapters with the real facts and applications of economic life. Schiller is also the only principles text that presents all macro theory in the single consistent context of the AS/AD framework.

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Clear. Current. Connected to Today’s Student. Schiller, The Micro Economy Today, 13e, is noted for three great strengths: readability, policy orientation, and pedagogy. The accessible writing style engages students and brings some of the excitement of domestic and global economic news into the classroom. Schiller emphasizes how policym...

Format:PaperbackDimensions:10.9 × 8.5 × 0.8 inPublished:January 11, 2012Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0077416538

ISBN - 13:9780077416539

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Table of Contents

Part 1 The Economic Challenge

Chapter 1 Economics: The Core Issues

Appendix: Using Graphs

Chapter 2 The U.S. Economy: A Global View

Chapter 3 Supply and Demand

Chapter 4 The Role of Government

Part 2 Product Markets: The Basics

Chapter 5 Consumer Choice

Appendix: Indifference Curves

Chapter 6 Elasticity

Chapter 7 The Costs of Production

Part 3 Market Structure

Chapter 8 The Competitive Firm

Chapter 9 Competitive Markets

Chapter 10 Monopoly

Chapter 11 Oligopoly

Chapter 12 Monopolistic Competition

Part 4 Regulatory Issues

Chapter 13 Natural Monopolies: (De)Regulation?

Chapter 14 Environmental Protection

Chapter 15 The Farm Problem

Part 5 Factor Markets: Basic Theory

Chapter 16 The Labor Market

Chapter 17 Labor Unions

Chapter 18 Financial Markets

Part 6 Distributional Issues

Chapter 19 Taxes: Equity versus Efficiency

Chapter 20 Transfer Payments: Welfare and Social Security

Part 7 International Economics

Chapter 21 International Trade

Chapter 22 International Finance

Chapter 23 Global Poverty