The Moment It Clicks: Photography secrets from one of the world's top shooters

Paperback | January 23, 2008

byJoe Mcnally

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THE FIRST BOOK WITH ONE FOOT ON THE COFFEE TABLE, AND ONE FOOT IN THE
CLASSROOM
Joe McNally, one of the world’s top pro digital photographers, whose celebrated work has graced the pages of Sports Illustrated, Time, and National Geographic (to name a few), breaks new ground by doing something no photography book has ever done—blending the rich, stunning images and elegant layout of a coffee-table book with the invaluable training, no-nonsense insights, and photography secrets usually found only in those rare, best-of-breed educational books.

When Joe’s not on assignment for the biggest-name magazines and Fortune 500 clients, he’s in the classroom teaching location lighting, environmental portraiture, and how to “get the shot” at workshops around the world. These on-location workshops are usually reserved for a handful of photographers each year, but now you can learn the same techniques that Joe shares in his seminars and lectures in a book that brings Joe’s sessions to life.

What makes the book so unique is the “triangle of learning” where (1) Joe distills the concept down to one brief sentence. It usually starts with something like, “An editor at National Geographic once told me…” and then he shares one of those hard-earned tricks of the trade that you only get from spending a lifetime behind the lens. Then, (2) on the facing page is one of Joe’s brilliant images that perfectly illustrates the technique (you’ll recognize many of his photos from magazine covers). And (3) you get the inside story of how that shot was taken, including which equipment he used (lens, f/stop, lighting, accessories, etc.), along with the challenges that type of project brings, and how to set up a shot like that of your own.

This book also gives you something more. It inspires. It challenges. It informs. But perhaps most importantly, it will help you understand photography and the art of making great photos at a level you never thought possible. This book is packed with those “Ah ha!” moments—those clever insights that make it all come together for you. It brings you that wonderful moment when it suddenly all makes sense—that “moment it clicks.”

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From the Publisher

THE FIRST BOOK WITH ONE FOOT ON THE COFFEE TABLE, AND ONE FOOT IN THECLASSROOMJoe McNally, one of the world’s top pro digital photographers, whose celebrated work has graced the pages of Sports Illustrated, Time, and National Geographic (to name a few), breaks new ground by doing something no photography book has ever done—blending th...

From the Jacket

THE FIRST BOOK WITH ONE FOOT ON THE COFFEE TABLE, AND ONE FOOT IN THECLASSROOMJoe McNally, one of the world's top pro digital photographers, whose celebrated work has graced the pages of Sports Illustrated, Time, and National Geographic (to name a few), breaks new ground by doing something no photography book has ever done—blending the...

Joe McNally is an internationally acclaimed photographer, whose career has spanned 30 years and included assignments in over 50 countries. Although the majority of his career has been spent shooting for magazines such as Time, Sports Illustrated, and National Geographic, in the mid-1990s Joe served as Life magazine’s staff photographe...

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Format:PaperbackDimensions:272 pages, 8.8 × 8.9 × 0.7 inPublished:January 23, 2008Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0321544080

ISBN - 13:9780321544087

Customer Reviews of The Moment It Clicks: Photography secrets from one of the world's top shooters

Reviews

Rated 5 out of 5 by from great read picked this book up as a combination must have and inspirational piece. From describing shoots in terms of "jargon" (double truck, spiked etc) that he explains It makes me lament my own skill in comparison but Joe's been at it for some time. Great item to help lift your skill
Date published: 2015-08-31
Rated 5 out of 5 by from An Amazing Insight! Joe McNally really knows how to speak to you privately just through words on a page. This book is so insightful and jam packed full of all types of information from initial thoughts to finished projects. Joe really sheds a lot of "light" on a photography career-lifestyle while giving you all the tips and tricks on what you need to know in creating an amazing image in all sorts of lighting conditions. This book is a must for ANY photographer and I guarantee that when you start to read, you won't put it down until you're finished!
Date published: 2014-08-19
Rated 5 out of 5 by from Another wonderful book from Joe McNally I discovered Joe McNally from reading the Hot Shoe Diaries and this is another collection of his wonderful images with stories of how he made them all told with humour. Joe's specialty is flash lit portraits and he explains the tricks of the trade in a most entertaining and informative way. A must for photography enthusiasts. His books all have a premium price but are worth it.
Date published: 2014-04-07
Rated 5 out of 5 by from Expensive but informative This book is full of information and lets you get a personal look at Joe McNally at the same time. McNally has shot for a variety of puplishers including National Geographic, so there are tips for everything from landscape, sports to model photography. But did feel it focused mostly on studio/on-location portraiture and photographing human subjects, so if you aren't interested in that, then I wouldn't recommend this book due to the price. It does offer some great advice about navigating your way through the world of professional photography though and since McNally has been around a lot, he can give it. This was also the first book that I read that truly went into and explained studio lighting equipment.
Date published: 2009-04-05
Rated 5 out of 5 by from The Moment is 'Great' This book is wonderful for so many reasons. It gives you tips if you are a beginner or a pro. There are beautiful pictures thoughout the book that make you want to look a second time. I've read it a few times now and will read it again. Its a must buy for photographers.
Date published: 2008-07-25