Rebecca Eckler, famous for her frank and funny books about modern parenting, has joined the burgeoning ranks of mommy bloggers. Her posts go gamely into territory where others fear to tread. Her daughter discovers her vibrator beside the bedside table and uses it as a microphone. She argues that it's fine to take a vacation when the boy is just ten weeks old. She hires a pro to teach her kid to ride a bike. This book is about what happens next. The world of mommy blogging has introduced Eckler to a constituency previously unknown to her: The Mommy Mob. Anytime Eckler reveals a truth too raw for her readers to stomach—which, let's face it, she does constantly—the Mommy Mob bursts out of the nursery and all hell breaks loose. This is the first look at the hidden world of mommy bloggers— 4 million self-described mommy bloggers in North America alone. Some of them like Eckler's unconventional approach. Not the Mommy Mob. Get ready for a laugh-out-loud look at the self-styled enforcers in the wild arena of online motherly advice.