The Nature of Marketing: Marketing to the Swarm as well as the Herd by C. BrymerThe Nature of Marketing: Marketing to the Swarm as well as the Herd by C. Brymer

The Nature of Marketing: Marketing to the Swarm as well as the Herd

byC. Brymer

Hardcover | November 14, 2008

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The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community.
CHUCK BRYMER is President and CEO of DDB Worldwide, one of the largest and most awarded advertising and marketing agencies in the world. Formerly the head of Interbrand Group, Brymer is one of the foremost experts on brands and marketing and has worked for many of the world's most well-known and successful companies.DDB operates office...
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Title:The Nature of Marketing: Marketing to the Swarm as well as the HerdFormat:HardcoverDimensions:205 pages, 9.25 × 6.1 × 0.83 inPublished:November 14, 2008Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230203361

ISBN - 13:9780230203365

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Table of Contents

Introduction The Power of One and the Power of Many The Anatomy of the Digital Community Welcome to the Age of Reference, Not Deference Why Speed is the New Big The First Law of Engaging a Community: Conviction The Second Law of Engaging a Community: Collaboration The Third Law of Engaging a Community: Creativity Attracting the Swarm The Cheif Community Officer: A New Agent for your Brand A Blueprint for a Consumer-Driven Society