The Neuro Revolution: How Brain Science Is Changing Our World

Paperback | November 9, 2010

byZack Lynch, Byron Laursen

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Neurotechnology---brain imaging and other new tools for both understanding and influencing our brains---is accelerating the pace of change almost everywhere, from financial markets to law enforcement to politics to advertising and marketing, artistic expression, warfare, and even religious belief. The Neuro Revolution introduces you to the brilliant people leading this worldwide transformation for a unique insider's glimpse into the startling future now appearing at our doorstep. From foolproof lie detectors to sure-fire investment strategies to super-enhanced religious and aesthetic experiences, the insights and revelations within The Neuro Revolution will foster wonder, debate, and in some cases consternation. Above all, though, they need to be understood by those who will be most affected---all of us.

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From the Publisher

Neurotechnology---brain imaging and other new tools for both understanding and influencing our brains---is accelerating the pace of change almost everywhere, from financial markets to law enforcement to politics to advertising and marketing, artistic expression, warfare, and even religious belief. The Neuro Revolution introduces you to...

Zach Lynch is the founder and executive director of the Neurotechnology Industry Organization, a global trade association for companies involved in neuroscience, brain research institutes, and patient advocacy groups. He is also the co-founder of NeuroInsights, the world's leading market research firm covering the neurotechnology indu...
Format:PaperbackDimensions:272 pages, 9 × 6 × 0.56 inPublished:November 9, 2010Publisher:St. Martin's PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:031265488X

ISBN - 13:9780312654887

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