The New Business Road Test: What entrepreneurs and executives should do before writing a business…

Kobo ebook | July 24, 2012

byJohn Mullins

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Starting your own business is a daunting task. No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you re pursuing a fundamentally flawed opportunity you re heading for failure. So before spending time and money on a new enterprise it s vital to know if your idea is actually going to work in practice. The New Business Road Test shows you how to avoid the obvious mistakes that everyone else makes.

 

The new edition of this best-selling book features:

 

A new version of the 7 domains model.

Updated case studies that reflect the changes that have happened in the last four years.

Chapter 13 has been rewritten to make the Industry Analysis Checklist more understandable.

A new author run companion website for readers to access extra information.

 

Pricing and Purchase Info

$111.69 online
$145.01 list price (save 22%)
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From the Publisher

Starting your own business is a daunting task. No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you re pursuing a fundamentally flawed opportunity you re heading for failure. So before spending time and money on a new enterprise it s vital to know if your idea is actually...

Format:Kobo ebookPublished:July 24, 2012Publisher:Pearson Education LimitedLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0273748904

ISBN - 13:9780273748908

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