The New Language of Business: SOA & Web 2.0 by Sandy Carter

The New Language of Business: SOA & Web 2.0

bySandy Carter

Kobo ebook | February 2, 2007

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There is now a direct, provable link between an organization’s flexibility and business performance. To optimize flexibility, companies must achieve unprecedented levels of integration and automation of key processes and infrastructure, both internally and externally. At the same time, they must learn to manage their processes far more dynamically and responsively.


They must become flex-pon-sive*.


Until recently, technology stood in the way of achieving these goals. Thanks to the emergence of service oriented architecture (SOA), Web 2.0, and open standards, technology now enables companies to achieve those goals. In The New Language of Business, one of IBM’s top SOA strategist demonstrates how business leaders can use innovations in technology to drive dramatic process improvements and support accelerating change.


Sandy Carter shows how to deconstruct your business into a “componentized” business model, then support that model with linked, repeatable IT services that can adapt quickly, easily, and economically. These techniques will help both IT professionals and business leaders reach new levels of operational excellence to deliver the market-focused innovations that matter most.


Drive competitive advantage through Service Oriented Architecture

Leverage the value of business process components and IT services

* *

Achieve one version of the truth—finally!

Use information as a service to improve business insight and reduce risk

* *

Master SOA governance and the service lifecycle

Manage IT infrastructure for business results, both short-term and long-term

* *

Start fast: choose from three winning approaches

Get quick wins with business process management, collaboration or information

* *

Implement on demand: what works—and what doesn’t

Discover key success factors—and ten critical mistakes to avoid



Sandy Carter is Vice President, SOA & WebSphere Strategy, Channels and Marketing for IBM Corporation. Sandy is responsible for driving IBM’s cross-company, worldwide SOA marketing initiatives, and in this role, helps oversee the company’s SOA strategy across software, services and hardware and sets the company’s SOA marketing directio...
Title:The New Language of Business: SOA & Web 2.0Format:Kobo ebookPublished:February 2, 2007Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0132704366

ISBN - 13:9780132704366


Table of Contents

Foreword xiii


Part I: Start at the Beginning–The Business 1

Chapter 1: The Innovation Imperative 3

Chapter 2: What Is Flex-pon-sive*? 13

Chapter 3: Deconstructing Your Business: Component Business Model 23


Part II: A Flexible Business Requires Flexible IT 41

Chapter 4: SOA as the DNA of a Flex-pon-sive* and Innovative Company 43

Chapter 5: SOA Key Concepts 75

Chapter 6: SOA Governance and Service Lifecycle 105

Chapter 7: Three Business-Centric SOA Entry Points 135

Chapter 8: What about Web 2.0 and SOA? Are They Related? 179


Part III: How to Implement Flex-pon-sive* in Your Business 199

Chapter 9: The Top 10 Don’ts! 201

Chapter 10: Case Study: IBM 223

Chapter 11: Putting It All Together 243


Glossary 283

Index 291