The New Operational Culture: The Case of the Theatre Industry by Beatriz Munoz-SecaThe New Operational Culture: The Case of the Theatre Industry by Beatriz Munoz-Seca

The New Operational Culture: The Case of the Theatre Industry

byBeatriz Munoz-Seca, J. Riverola

Hardcover | November 12, 2008

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Imparting experiences from the theater world to show how to manage operations in the 21st century, this book provides the key ideas necessary to implement a new operational culture that will lead to excellence in service. This is a must read for executives who wish their operations to be effective and to find satisfaction in shared success.
BEATRIZ MUOZ-SECA is Full Professor of Production, Technology and Operations Management at IESE Business School, Madrid, Spain. She has a Doctorate in Philosophy and Letter from the University of Navarra and Master in Education from Harvard University. She has more than 15 years experience in high-level positions, in national and inte...
Title:The New Operational Culture: The Case of the Theatre IndustryFormat:HardcoverDimensions:320 pagesPublished:November 12, 2008Publisher:Palgrave Macmillan UKLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230220967

ISBN - 13:9780230220966


Table of Contents

A New Operational Culture
The Teatro Real
The Teatro Reals Mission
The Missions Concepts
The Leading Characters
Understanding Our Characters
The Operational Dream and a 5-star Service
Achieving a 5-star Service
The Structure of Operations
Operations Management and Translation
Profile of the Operations Manager
The Innovation Process
Implementing Innovation
Rehearsal and Training
The RT Concept
The Creative Process: The Opera Don Giovanni
Basic Concepts of the Creative Process
Relevance and Operational Culture
Talent Management and Operational Culture
The Management Style of the Teatro Reals Operations Management
Management Style
The Icosalogue

Epilogue Conversations with Maestro Lpez Cobos