The New Operational Culture: The Case of the Theatre Industry by Beatriz Munoz-SecaThe New Operational Culture: The Case of the Theatre Industry by Beatriz Munoz-Seca

The New Operational Culture: The Case of the Theatre Industry

byBeatriz Munoz-Seca, J. Riverola

Hardcover | November 12, 2008

Pricing and Purchase Info

$140.50 online 
$179.50 list price save 21%
Earn 703 plum® points

Prices and offers may vary in store


In stock online

Ships free on orders over $25

Not available in stores


Imparting experiences from the theatre world to show how to manage operations in the 21st century, this book provides the key ideas necessary to implement a new operational culture that will lead to excellence in service. This is a must read for executives who wish their operations to be effective and to find satisfaction in shared success.
BEATRIZ MUÑOZ-SECA Doctorate in Philosophy and Letter from the University of Navarra and Master in Education from Harvard University. With more than 18 years' experience in high-level positions, in national and international companies as well as in public administration, she has worked in the United States, Mexico and Spain. Professor ...
Title:The New Operational Culture: The Case of the Theatre IndustryFormat:HardcoverDimensions:270 pages, 8.5 × 5.51 × 0.9 inPublished:November 12, 2008Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230220967

ISBN - 13:9780230220966

Look for similar items by category:


Table of Contents

Introduction A New Operational Culture The Teatro Real PART I: EFFICIENCY The Teatro Real's Mission The Mission's Concepts The Leading Characters Understanding Our Characters The Operational Dream and a 5-star Service Achieving a 5-star Service Operations The Structure of Operations Operations Management and Translation Profile of the Operations Manager PART II ATRACTIVENESS The Innovation Process Implementing Innovation Rehearsal and Training The RT Concept The Creative Process: The Opera Don Giovanni Basic Concepts of the Creative Process PART III: UNITY Relevance and Operational Culture Talent Management and Operational Culture The Management Style of the Teatro Real's Operations Management Management Style The Icosalogue Epilogue Conversations with Maestro López Cobos