The New Positioning: The Latest on the World's #1 Business Strategy

Kobo ebook | May 1, 1997

byTrout, Jack

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In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.

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From the Publisher

In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.

Format:Kobo ebookPublished:May 1, 1997Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071369198

ISBN - 13:9780071369190

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