The New Public Diplomacy: Soft Power in International Relations

Paperback | August 15, 2007

EditorJan Melissen

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After September 2001, which triggered a global debate on public diplomacy, "PD" has become an issue in most countries, ranging from Canada to New Zealand and from Argentina to Mongolia. Many ministries of foreign affairs now develop a public diplomacy policy of their own. Their association with public diplomacy can be seen as a symptom of the rise of soft power or, at another level, as the effect of broader processes of change in diplomatic practice. The new public diplomacy has in fact become part of the changing fabric of international relations. Foreign publics now matter to practitioners of diplomacy that was unthinkable as little as twenty-five years ago. This book joins the debate on public diplomacy. Experts based in five different countries and from a variety of fields analyze the theory and practice of public diplomacy. They also evaluate how public diplomacy can be successfully used to support foreign policy.

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After September 2001, which triggered a global debate on public diplomacy, "PD" has become an issue in most countries, ranging from Canada to New Zealand and from Argentina to Mongolia. Many ministries of foreign affairs now develop a public diplomacy policy of their own. Their association with public diplomacy can be seen as a symptom...

JAN MELISSEN is Director of the Clingendael Diplomatic Studies Programme (CDSP), Netherlands Institute of International Relations 'Clingendael', in The Hague, and Professor of Diplomacy in the Department of Politics at Antwerp University, Belgium. He is Co-Editor of The Hague Journal of Diplomacy. His previous book with Palgrave Macmi...

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Format:PaperbackDimensions:240 pages, 8.5 × 5.5 × 0.52 inPublished:August 15, 2007Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230535542

ISBN - 13:9780230535541

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Table of Contents

Notes on Contributors * Acknowledgements * Introduction--J.Melissen * PART I: THE NEW ENVIRONMENT * The New Public Diplomacy: Between Theory and Practice--J.Melissen * Rethinking the "New" Public Diplomacy--B.Hocking * PART II: SHIFTING PERSPECTIVES * Power, Public Diplomacy and the Pax Americana--P.van Ham * Niche Diplomacy in the World Public Arena: The Global "Corners" of Canada and Norway--A.K.Henrikson * Public Diplomacy in the People's Republic of China--I.d'Hooghe * Revolutionary States, Outlaw Regimes and the Techniques of Public Diplomacy--P.Sharp * The EU as a Soft Power: The Force of Persuasion--A.Michalski * PART III: IMPROVING PRACTICE * Culture Communicates: US Diplomacy that Works--C.P.Schneider * Making a National Brand--W.Olins * Dialogue-Based Public Diplomacy: A New Foreign Policy Paradigm?--S.Riordan * Training for Public Diplomacy: An Evolutionary Perspective--J.Hemery * Index

Editorial Reviews

"This timely and fascinating book brings much needed scholarship to the global conversation on public diplomacy."--Bruce Gregory, Director, Public Diplomacy Institute, George Washington University, USA "The New Public Diplomacy is an excellent and original collection probing a topic at the heart of contemporary international relations."--Nicholas J. Cull, Professor of Public Diplomacy, University of Southern California, USA"Jan Melissen's book is a very valuable contribution to an increasingly important field of study. At a time when policymakers are still feeling their way towards an understanding of soft power and public diplomacy, Prof. Melissen and his distinguished colleagues ask--and convincingly answer--some pressing questions."--Philip Fiske de Gouveia, Senior Research Associate, Public Diplomacy Programme, The Foreign Policy Centre"Public Diplomacy, this striking departure from the old foreign policy rituals of confidential interaction behind closed doors, has become widely recognized and enacted by practitioners, but so far, has not been written about extensively in academic literature. Jan Melissen's book fills this gap and should find the interest of those who practice and those who study diplomacy."--Ambassador Karl Th. Paschke, author of the so-called Paschke Report