The New Strategic Thinking: Pure & Simple by Michel Robert

The New Strategic Thinking: Pure & Simple

byMichel Robert

Hardcover | August 10, 2005

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Bestselling author Michel Robert gives you his trademark pure and simple rules for developing solid business strategies

In this anticipated follow-up to his previous bestsellers, management expert Michel Robert unveils his practical and proven methodology for you to plan and implement effective corporate strategies. Featuring a detailed explanation of how Robert used his approach to turn around Caterpillar as well as case studies of leading companies that utilize Robert’s method, The New Strategic Thinking shows you how to assemble a strategy team, identify your company’s driving force, determine the focus of the strategy (product, customer, or market), and launch initiatives company wide.

About The Author

Michel Robert is founder and president of Decision Processes International, Inc., an internationally known consulting firm in 15 countries with 60 partners that include Caterpillar, Volvo, and FIAT. A noted speaker, he has written articles in numerous business magazines and journals, including The Wall Street Journal. Robert is the au...
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Details & Specs

Title:The New Strategic Thinking: Pure & SimpleFormat:HardcoverDimensions:352 pages, 9.3 × 6.1 × 0.8 inPublished:August 10, 2005Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071462244

ISBN - 13:9780071462242

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