The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business

Kobo ebook | April 29, 2011

byTimothy R. Pearson

not yet rated|write a review

6 strategic principles for reinventing your products, your services—and your company's future

The digital age has completely transformed business—and marketing has not kept up. From research frameworks and traditional concept development to planning to budgeting to distribution channels and media placement, marketing has not advanced—which may be why Chief Marketing Officers often don't get a seat at the table. In order to have a future, marketing must play a direct role in driving profitable sales and increasing revenues.

The Old Rules of Marketing Are Dead offers the new rules for reinventing your brand, including:

  • Defining the product's essence
  • Creating metrics to ensure accountability
  • Developing a core message
  • Disseminating the brand

Marketing needs to lead, not follow. The Old Rules of Marketing are Dead shows how to reinvent marketing and position it as a strategic business partner for any organization.

Table of Contents

Rule 1: The Core is Everything; Rule 2: You Have Nothing Without the Foundation; Rule 3: There are Many Choices But Only One Customer; Rule 4: Do the Right Things for the Right Reasons; Rule 5: Infrastructure is More Than Just Pipes; Rule 6: Lead and Others Will Follow

Pricing and Purchase Info

$25.29 online
$32.81 list price (save 22%)
Available for download
Not available in stores

From the Publisher

6 strategic principles for reinventing your products, your services—and your company's future The digital age has completely transformed business—and marketing has not kept up. From research frameworks and traditional concept development to planning to budgeting to distribution channels and media placement, marketing has not advanced—w...

Format:Kobo ebookPublished:April 29, 2011Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071762566

ISBN - 13:9780071762564

Customer Reviews of The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business

Reviews