The One-Day Marketing Plan: Organizing and Completing a Plan that Works by Roman G. HiebingThe One-Day Marketing Plan: Organizing and Completing a Plan that Works by Roman G. Hiebing

The One-Day Marketing Plan: Organizing and Completing a Plan that Works

byRoman G. Hiebing, Scott W. Cooper

Paperback | May 26, 2004

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The One-Day Marketing Plan shows entrepreneurs and business owners how to quickly design a marketing plan for any business. Hiebing and Cooper's streamlined, 10-step process guides readers through the development and execution of effective marketing plans, and provides the tools to accurately evaluate bottom-line results. Packed with helpful checklists and templates, this practical, comprehensive third edition includes up-to-the-minute information on brand positioning and Internet marketing tactics.

Roman G. Hiebing Jr. is CEO of The Hiebing Group, a full-service advertising, marketing, and public relations agency. A lecturer at the University of Wisconsin, Hiebing is the coauthor (with Scott Cooper) of the bestselling marketing planning texts How to Write a Successful Marketing Plan, Second Edition, and The Successful Marketing P...
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Title:The One-Day Marketing Plan: Organizing and Completing a Plan that WorksFormat:PaperbackDimensions:344 pages, 10.8 × 8.4 × 0.7 inPublished:May 26, 2004Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071395229

ISBN - 13:9780071395229

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