The Open Innovation Marketplace: Creating Value in the Challenge Driven Enterprise

Hardcover | April 1, 2011

byAlpheus Bingham, Dwayne Spradlin

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Many technical obstacles to effective innovation no longer exist: today, companies possess global networks that can connect with knowledge from virtually any source. Today’s challenge is to collaboratively transform that knowledge into higher-value innovation. Their book introduces groundbreaking strategies and models for consistently achieving this goal.

Authors Alpheus Bingham and Dwayne Spradlin draw on their own experience building InnoCentive, the pioneering global platform for open innovation (a.k.a. "crowdsourcing"). Writing for business executives, R&D leaders, and innovation strategists, Bingham and Spradlin demonstrate how to dramatically increase the flow of high-value ideas and innovative solutions both within enterprises and beyond their boundaries. They show:

  • Why open innovation works so well.
  • How to use open innovation to become more agile and entrepreneurial.
  • How to access Idea Markets more quickly, and get more value from them.
  • How to overcome new forms of "Not Invented Here" syndrome.
  • How to implement cultural, organizational, and management changes that lead to greater innovation.
  • New trends in open innovation–and the opportunities they present.

The authors present many new open innovation case studies, from P&G and Eli Lilly to NASA and the City of Chicago.

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From the Publisher

Many technical obstacles to effective innovation no longer exist: today, companies possess global networks that can connect with knowledge from virtually any source. Today’s challenge is to collaboratively transform that knowledge into higher-value innovation. Their book introduces groundbreaking strategies and models for consistently ...

From the Jacket

“Seldom is there a book on innovation that aims to innovate both the innovation process and the firm itself. This book shoots high and delivers! The Open Innovation Marketplace is both inspirational and practical. It lays out the foundations for a new kind of twenty-first century firm–the Challenge Driven Enterprise–that is agile, fast...

Alpheus Bingham is a pioneer in the field of open innovation and an advocate of collaborative approaches to research and development. He is co-founder and former president and chief executive officer of InnoCentive.   Alpheus spent more than 25 years with Eli Lilly and Company; he retired as vice president of e.Lilly and vice presid...

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Format:HardcoverDimensions:272 pages, 9.5 × 6.25 × 0.8 inPublished:April 1, 2011Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0132311836

ISBN - 13:9780132311830

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Extra Content

Table of Contents

Preface     xxi

Chapter 1: Introduction     1

Part I: Challenge Driven Innovation: How a Marketplace of Innovation Allows Us to Reframe the Innovation Model, Improve Performance, and Manage Risk

Chapter 2: The Future of Value Creation     21

Chapter 3: A New Innovation Framework     39

Chapter 4: The Long Tail of Expertise     67

Chapter 5: The Selection of Appropriate Innovation Channels     91

Part II:  The Challenge Driven Enterprise: Virtualizing the Business Model to Drive Innovation, Agility, and Value Creation

Chapter 6: The Challenge Driven Enterprise     117

Chapter 7: Transformation     139

Chapter 8: The Challenge Driven Enterprise Playbook     163

Chapter 9: Leadership     199

Afterword     219

Endnotes     221

Supplemental Reading     227