The Oxford Handbook of Pricing Management

Paperback | July 5, 2014

EditorOzalp Ozer, Robert Phillips

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The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse rangeof methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It explains how pricing is actually performed in a range of industries, from airlines and internetadvertising to electric power and health care. The volume covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory, and behavioural issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdownmanagement, revenue management, and auction pricing. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-business settings.

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The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse rangeof methodologies that are needed to support p...

Ozalp Ozer has been a faculty member at Columbia University and Stanford University. His areas of specialization include demand and supply chain management, global production and distribution system design, contract and incentive design, capacity and inventory planning, and pricing management. His articles on these topics have appeared...

other books by Ozalp Ozer

Format:PaperbackDimensions:976 pagesPublished:July 5, 2014Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0198714815

ISBN - 13:9780198714811

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Table of Contents

Part I. Introduction1. Ozalp Ozer and Robert Phillips: IntroductionPart II. Pricing in Selected Industries2. Robert Phillips: Why are Prices Set the Way they Are?3. Brenda A. Barnes: Airline Pricing4. Robert Wilson: Electric Power Pricing5. E. Andrew Boyd: Health Care Pricing in the United States: The Case of Hospitals6. Sheryl E. Kimes, Robert Phillips, and Lisabet Summa: Pricing in Restaurants7. Madhu Vudali and Andy Atherton: Pricing of On-line Display Advertising8. Simon Caufield: Consumer Credit Pricing9. Jon Zimmerman: Wireless Services Pricing in the US10. Diogo Rau and Paul Willmott: For What IT's Worth: Pricing Internal IT Services11. Robert Phillips and Graham Young: Television Advertisement Pricing in the US12. Warren H. Lieberman: Pricing in the Cruise Line Industry13. Edward Kintz: Less-than-Truckload Pricing14. Michael Neal, Robert D. Pierce, Michael Freimer, and Sushil Verma: Pricing in the North American Protein Industry15. Warren Bidmead: Wine Pricing in the United States16. Yosun Denizeri: Pricing and Sales Practices in the Grand Bazaar of IstanbulPart III. Pricing Fundamentals17. Thomas A. Weber: Price Theory in Economics18. Garrett J. van Ryzin: Models of Demand19. Robert A. Shumsky and Praveen Kopalle: Game Theory Models of Pricing20. Ozalp Ozer and Yanchong (Karen) Zheng: Behavioral Issues in Pricing ManagementPart IV. Pricing Tactics21. Robert Phillips: Customized Pricing22. Shmuel Oren: Nonlinear Pricing23. Yossi Aviv and Gustavo Vulcano: Dynamic List Pricing24. Robert C. Blattberg and Richard A. Briesch: Sales Promotions25. Rama Ramakrishnan: Markdown Management26. Kalyan Talluri: Revenue Management27. Richard Steinberg: Auction Pricing28. Guillermo Gallego and Catalina Stefanescu: Service Engineering: Design and Pricing of Service Features29. Murat Kaya and Ozalp Ozer: Pricing in Business-to-Business Contracts: Sharing Risk, Profit, and Information30. Xin Chen and David Simchi-Levi: Joint Pricing and Inventory ManagementPart V. Organization and Processes31. Mike Simonetto, Larry Montan, Julie Meehan, and Junko Kaji: Structuring and Managing an Effective Pricing Organization32. Thomas G. Jacobson, Greg Cudahy, Tiago Salvador, and Julian Short: Global Pricing Strategy33. ManMohan S. Sodhi and Navdeep S. Sodhi: Using Lean Six Sigma to Improve Pricing Execution34. Greg Cudahy, Thomas G. Jacobson, Tiago Salvador, Tiffany Gilbert, and Michelle Mahoney: Pricing with Confidence in Business-to-Business SettingsPart VI. Current Challenges and Future Prospects35. Ozalp Ozer and Robert Phillips: Challenges and Future Prospects for Pricing Management

Editorial Reviews

"As an emerging and explosive field, pricing management research has been approached from multiple disciplines with many industry applications. The strength of this book is that it provides a comprehensive view of all such different disciplinary approaches, and in some cases,cross-disciplinary and integrative works, with an eye of a diverse set of industry application. It is a great reference for any researcher in this field." --Hau Lee, Thoma Professor of Operations, Information and Technology, Stanford Graduate School of Business