The Oxford Handbook of Propaganda Studies

Hardcover | November 19, 2013

EditorJonathan Auerbach, Russ Castronovo

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Derived from the word "to propagate," the idea and practice of propaganda concerns nothing less than the ways in which human beings communicate, particularly with respect to the creation and widespread dissemination of attitudes, images, and beliefs. Much larger than its pejorativeconnotations suggest, propaganda can more neutrally be understood as a central means of organizing and shaping thought and perception, a practice that has been a pervasive feature of the twentieth century and that touches on many fields. It has been seen as both a positive and negative force,although abuses under the Third Reich and during the Cold War have caused the term to stand in, most recently, as a synonym for untruth and brazen manipulation. Propaganda analysis of the 1950s to 1989 too often took the form of empirical studies about the efficacy of specific methods, with larger questions about the purposes and patterns of mass persuasion remaining unanswered. In the present moment where globalization and transnationality are arguably asimportant as older nation forms, when media enjoy near ubiquity throughout the globe, when various fundamentalisms are ascendant, and when debates rage about neoliberalism, it is urgent that we have an up-to-date resource that considers propaganda as a force of culture writ large. The handbook will include twenty-two essays by leading scholars from a variety of disciplines, divided into three sections. In addition to dealing with the thorny question of definition, the handbook will take up an expansive set of assumptions and a full range of approaches that move propagandabeyond political campaigns and warfare to examine a wide array of cultural contexts and practices.

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Derived from the word "to propagate," the idea and practice of propaganda concerns nothing less than the ways in which human beings communicate, particularly with respect to the creation and widespread dissemination of attitudes, images, and beliefs. Much larger than its pejorativeconnotations suggest, propaganda can more neutrally be ...

Jonathan Auerbach is Professor of English at the University of Maryland. He is the author of numerous articles and books on American culture, including The Romance of Failure: First-Person Fictions of Poe, Hawthorne, and James (Oxford University Press, 1989), Male Call: Becoming Jack London (Duke University Press, 1996), and Body Shot...

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Format:HardcoverDimensions:480 pages, 9.75 × 6.75 × 0.98 inPublished:November 19, 2013Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0199764417

ISBN - 13:9780199764419

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Table of Contents

Jonathan Auerbach and Russ Castronovo: Introduction - Thirteen Propositions about PropagandaPart I - Histories and Nationalities1. Maria Teresa Prendergast and Thomas A. Prendergast: The Invention of Propaganda: a Critical Commentary on and Translation of Inscrutabili Divinae Providentiae Arcano2. Marcus Wood: Brazilian and North American Slavery Propagandas: Some Thoughts on Difference3. Bill V. Mullen: A World to Win: Propaganda and African American Expressive Culture4. Elizabeth A. Papazian: Literacy or Legibility: The Trace of Subjectivity in Soviet Socialist Realism5. Jeffrey Herf: Narrative and Mendacity: Anti-Semitic Propaganda in Nazi Germany6. Priscilla Wald: The "Hidden Tyrant": Propaganda, Brainwashing, and Psycho-Politics in the Cold War Period7. Nicholas J. Cull: Roof for a House Divided: How U.S. Propaganda Evolved into Public Diplomacy8. Gary D. Rawnsley: 'Thought-Work' and Propaganda: Chinese Public Diplomacy and Public Relations after Tiananmen SquarePart II - Institutions and Practices9. Craig Kridel: Instruction, Indoctrination, Imposition: Conceptions of Propaganda in the Field of Education10. Trysh Travis: Books in the Cold War: Beyond "Culture" and "Information"11. Michele Hilmes: "The New Vehicle of Nationalism": Radio Goes to War12. John MacKay: Built on a Lie: Propaganda, Pedagogy, and the Origins of the Kuleshov Effect13. Thomas Elsaesser: Propagating Modernity: German Documentaries from the 1930s between Information, Instruction and Indoctrination14. Lawrence R. Samuel: "Order Out of Chaos": Freud, Fascism and the Golden Age of American Advertising15. Mark Wollaeger: Propaganda and Pleasure: from Kracauer to Joyce16. Sue Curry Jansen: 'The World's Greatest Adventure in Advertising': Walter Lippmann's Critique of Censorship and PropagandaPart III - Theories and Methodologies17. Debra Hawhee: Propaganda among the Ruins18. Randal Marlin: Jacques Ellul's Contribution to Propaganda Studies19. Sara Guyer: The Ends of Misreading: Propaganda, Democracy, Literature20. David Yanagizawa-Drott: Propaganda vs. Education: A Case Study of Hate Radio in Rwanda21. Megan Boler and Selena Nemorin: Dissent, Truthiness, and Skepticism in the Global Media Landscape: 21st Century Propaganda in Times of War22. Sahar Khamis, Paul B. Gold, and Katherine Vaughn: Propaganda in Egypt and Syria's "Cyberwars": Contexts, Actors, Tools and Tactics