The Oxford Handbook of the Digital Economy

Hardcover | August 22, 2012

byMartin Peitz, Joel Waldfogel

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The economic analysis of the digital economy has been a rapidly developing research area for more than a decade. Through authoritative examination by leading scholars, this Handbook takes a closer look at particular industries, business practices, and policy issues associated with the digitalindustry. The volume offers an up-to-date account of key topics, discusses open questions, and provides guidance for future research. It offers a blend of theoretical and empirical works that are central to understanding the digital economy. The chapters are presented in four sections, corresponding with fourbroad themes: 1) infrastructure, standards, and platforms; 2) the transformation of selling, encompassing both the transformation of traditional selling and new, widespread application of tools such as auctions; 3) user-generated content; and 4) threats in the new digital environment. The first section covers infrastructure, standards, and various platform industries that rely heavily on recent developments in electronic data storage and transmission, including software, video games, payment systems, mobile telecommunications, and B2B commerce. The second section takes account ofthe reduced costs of online retailing that threatens offline retailers, widespread availability of information as it affects pricing and advertising, digital technology as it allows the widespread employment of novel price and non-price strategies (bundling, price discrimination), and auctions, aswell as better tar. The third section addresses the emergent phenomenon of user-generated content on the Internet, including the functioning of social networks and open source. Finally, the fourth section discusses threats arising from digitization and the Internet, namely digital piracy, privacyand internet security concerns.

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The economic analysis of the digital economy has been a rapidly developing research area for more than a decade. Through authoritative examination by leading scholars, this Handbook takes a closer look at particular industries, business practices, and policy issues associated with the digitalindustry. The volume offers an up-to-date ac...

Martin Peitz is Professor of Economics at the University of Mannheim. His research focuses on industrial organization, regulation, and microeconomics. Joel Waldfogel is Professor and Frederick R. Kappel Chair in Applied Economics at the Carlson School of Management, University of Minnesota. His main research interests are industrial o...

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Format:HardcoverDimensions:560 pages, 9.75 × 6.75 × 0.98 inPublished:August 22, 2012Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0195397843

ISBN - 13:9780195397840

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Table of Contents

Part I: Infrastructure, Standards, and Platforms1. Shane Greenstein: Internet Infrastructure2. Joe Farrell and Tim Simcoe: Compatibility and Standardization3. Andrei Hagiu: Software Platforms4. Robin Lee: Videogame Platforms5. Wilko Bolt and Sujit "Bob" Chakravorti: Electronic Payment Systems6. Steffen Hoernig and Tommaso Valletti: Mobile Telephony7. Bruno Jullien: Two-sided B2B platformsPart II: The Transformation of Selling8. Ethan Lieber and Chad Syverson: Online-Offline Competition9. Jose-Luis Moraga and Matthijs Wildenbeest: Price Dispersion and Price Search Engines10. Drew Fudenberg and Miguel Villas-Boas: Price Discrimination in the Digital Economy11. Jay Phil Choi: Bundling Information Goods12. Ben Greiner, Axel Ockenfels, and Abdolkarim Sadrieh: Internet Auctions13. Luis Cabral: Reputation on the Internet14. Simon Anderson: Advertising on the InternetPart III: User Generated Content15. Lian Jian and Jeff MacKie Mason: User Generated Content16. Sanjeev Goyal: Social Networking on the Web17. Justin Johnson: The Economics of Open SourcePart IV: Threats Arising from Digitization and the Internet18. Paul Belleflamme and Martin Peitz: Digital Piracy: Theory19. Joel Waldfogel: Digital Piracy: Empirics20. Alessandro Acquisti: Privacy21. Ross Anderson and Tyler Moore: Internet Security