The Patron's Payoff: Conspicuous Commissions in Italian Renaissance Art by Jonathan K. NelsonThe Patron's Payoff: Conspicuous Commissions in Italian Renaissance Art by Jonathan K. Nelson

The Patron's Payoff: Conspicuous Commissions in Italian Renaissance Art

byJonathan K. Nelson

Paperback | March 10, 2014

Pricing and Purchase Info

$30.43 online 
$32.50 list price save 6%
Earn 152 plum® points

Prices and offers may vary in store


In stock online

Ships free on orders over $25

Not available in stores


In The Patron's Payoff, Jonathan Nelson and Richard Zeckhauser apply the innovative methods of information economics to the study of art. Their findings, written in highly accessible prose, are surprising and important. Building on three economic concepts--signaling, signposting, and stretching--the book develops the first systematic methodology for assessing the meaning of art patronage and provides a broad and useful framework for understanding how works of art functioned in Renaissance Italy.

The authors discuss how patrons used conspicuous commissions to establish and signal their wealth and status, and the book explores the impact that individual works had on society. The ways in which artists met their patrons' needs for self-promotion dramatically affected the nature and appearance of paintings, sculptures, and buildings. The Patron's Payoff presents a new conceptual structure that allows readers to explore the relationships among the main players in the commissioning game--patrons, artists, and audiences--and to understand how commissioned art transmits information. This book facilitates comparisons of art from different periods and shows the interplay of artists and patrons working to produce mutual benefits subject to an array of limiting factors. The authors engage several art historians to look at what economic models reveal about the material culture of Italy, ca. 1300?1600, and beyond. Their case studies address such topics as private chapels and their decorations, donor portraits, and private palaces.

In addition to the authors, the contributors are Molly Bourne, Kelley Helmstutler Di Dio, Thomas J. Loughman, and Larry Silver.

Jonathan K. Nelson is assistant director for academic programs and publications at Villa I Tatti--the Harvard University Center for Italian Renaissance Studies. He has written extensively on Michelangelo, Leonardo, Botticelli, and Filippino Lippi. Richard J. Zeckhauser is the Frank P. Ramsey Professor of Political Economy at Harvard U...
Title:The Patron's Payoff: Conspicuous Commissions in Italian Renaissance ArtFormat:PaperbackDimensions:256 pagesPublished:March 10, 2014Publisher:Princeton University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0691161941

ISBN - 13:9780691161945

Look for similar items by category:


Table of Contents

Illustrations ix

Foreword xiii

Preface xvii

Introduction 1


Chapter One: Main Players: Patrons, Artists, and Audiences 17

Chapter Two: Analytic Framework: Benefits, Costs, and Constraints 37

Chapter Three: Theories of Distinction: Magnificence and Signaling 67

Chapter Four: Selecting and Magnifying Information: Signposting and Stretching 85


Chapter Five: Private Chapels in Florence: A Paradise for Signalers by Jonathan K. Nelson and Richard J. Zeckhauser 113

Chapter Six: Commissioning Familial Remembrance in Fourteenth-Century Florence: Signaling Alberti Patronage at the Church of Santa Croce by Thomas J. Loughman 133

Chapter Seven: Signs of Success: Leone Leoni's Signposting in Sixteenth-Century Milan by Kelley Helmstutler Di Dio 149

Chapter Eight: Mantegna's Madonna della Vittoria and the Rewriting of Gonzaga History by Molly Bourne 166

Chapter Nine: Image Is Everything: Visual Art as Self-Advertising (Europe and America) by Larry Silver 185

Contributors 225

Index 227

Editorial Reviews

"In applying a distinctive economic theory to the area of Renaissance patronage, this book fosters an interdisciplinary approach to the study of early modern European art."-Adrian Randolph, Dartmouth College