The Perpetual Enterprise Machine: Seven Keys to Corporate Renewal Through Successful Product and…

Hardcover | September 1, 1994

byH. Kent Bowen, Kim B. Clark, Charles A. Holloway

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U.S. manufacturing is today in a critical period. As a consequence of new global competitors, changes in technologies, and significant shifts in national priorities, our manufacturing base has shrunk alarmingly and thousands of manufacturing jobs have been lost. To address this problem, aunique team was formed called the Manufacturing Vision Group, which included members from five major companies (Chaparral Steel, DEC, Ford Motor Company, Hewlett-Packard, and Eastman Kodak) and four major universities (Harvard, MIT, Purdue, and Stanford). In The Perpetual Enterprise Machine, thisgroup argues that the manufacturer that can initiate successful projects--leading to new products and processes--will be the one that prospers in the years ahead. They reveal how to launch a successful project and how projects can be mechanisms for growth and learning for the firm. The Perpetual Enterprise Machine outlines seven critical elements that outstanding development projects have in common, principles that can be powerful engines of success for the manufacturer facing the challenges of today's fiercely competitive environment. Successful firms are able to use theirCore Capabilities across functions, to bring together disciplines and personnel crucial to the success of the program. They have a Guiding Vision, shared by all members of the project team, that helps coordinate the actions of workers with different skills and priorities. They Push the PerformanceEnvelope, striving to make the improvements needed to cope with a rapidly changing competitive environment. They have Leadership, someone who can navigate uncertain terrain, who sees the project's essential elements and how they fit together. They instill the team with a sense of Ownership andCommitment, linking their personal success, status, and esteem to accomplishing project goals. They use Prototyping to learn rapidly and reduce mistakes. And they Integrate within Projects, approaching individual tasks in terms of a system-wide solution. Throughout the book, the authors illustratethese seven principles with real life case histories. We see the story behind Kodak's development of the FunSaver camera (done on a unique CAD/CAM system that greatly helped integration and shortened the lead time from design to production); Ford's 1991 Crown Victoria, the first project launchedunder their Concept-to-Customer system; Chaparral Steel's development of the world's first horizontal steel caster; and Hewlett-Packard's wildly successful DeskJet printer. The Perpetual Enterprise Machine delivers the insights of some of the top minds from industry and academia on one of the primary concerns of American business--how to revitalize our manufacturing industries. Visionary--yet engaging and immediately accessible--it gives managers the opportunity toprofit from the trials and triumphs of five major corporations, and helps them shape the kinds of projects that will thrive and prosper in the years ahead.

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From Our Editors

Illustrated with real projects--successes and failures--undertaken by DEC, Ford, Hewlett-Packard, Eastman Kodak, and Chaparral, this insightful book details seven critical elements that manufacturing projects must have to succeed in product and process development. 51 line drawings

From the Publisher

U.S. manufacturing is today in a critical period. As a consequence of new global competitors, changes in technologies, and significant shifts in national priorities, our manufacturing base has shrunk alarmingly and thousands of manufacturing jobs have been lost. To address this problem, aunique team was formed called the Manufacturing...

From the Jacket

U.S. manufacturing is today in a critical period. As a consequence of new global competitors, changes in technologies, and significant shifts in national priorities, our manufacturing base has shrunk alarmingly and thousands of manufacturing jobs have been lost. To address this problem, a unique team was formed called the Manufacturing...

H. Kent Bowen is Professor of Engineering at MIT. Kim B. Clark and Steven C. Wheelwright are Professors at the Harvard Business School. Charles A. Holloway is a Professor at the Stanford Business School.

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Format:HardcoverDimensions:464 pages, 9.49 × 6.46 × 1.3 inPublished:September 1, 1994Publisher:Oxford University Press

The following ISBNs are associated with this title:

ISBN - 10:0195080521

ISBN - 13:9780195080520

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From Our Editors

Illustrated with real projects--successes and failures--undertaken by DEC, Ford, Hewlett-Packard, Eastman Kodak, and Chaparral, this insightful book details seven critical elements that manufacturing projects must have to succeed in product and process development. 51 line drawings

Editorial Reviews

"The investigation reported here is valuable and important both because of its focus on a central dimension of competitive advantage for manufacturing firms, and because it represents one type of collaboration between universities and companies across the discipline of business andengineering, necessary to advance the field and deliver value to practicing managers."--Dean Michael Spence, Graduate School of Business, Stanford University