The Persuaders: The Hidden Industry That Wants To Change Your Mind

June 14, 2016|
The Persuaders: The Hidden Industry That Wants To Change Your Mind by James Garvey
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''A work of engaging pop philosophy and accessible social science [and] a boisterous dissection of the forces jellifying our minds'' Sunday Times Includes brand new material covering the US election and Brexit Every day, many people will try to change your mind, but they won''t reason with you. Instead, you''ll be nudged, anchored, incentivised and manipulated in barely noticeable ways. It''s a profound shift in the way we interact with one another. Philosopher James Garvey explores the hidden story of persuasion and the men and women in the business of changing our minds. From the covert PR used to start the first Gulf War to the neuromarketing of products to appeal to our unconscious minds, he reveals the dark arts practised by professional persuaders. How did we end up with a world where beliefs are mass-produced by lobbyists and PR firms? Could Google or Facebook swing elections? Are new kinds of persuasion making us less likely to live happy, decent lives in an open, peaceful world? Is it too late, or can we learn to listen to reason again? The Persuaders is a call to think again about how we think now.
James Garvey works for the Royal Institute of Philosophy and edits The Philosophers'' Magazine. He is the author of a number of books, including The Story of Philosophy (with Jeremy Stangroom) and The Ethics of Climate Change. He has written for the Guardian, The Times Literary Supplement, the Huffington Post, the New Statesman, and th...
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Title:The Persuaders: The Hidden Industry That Wants To Change Your MindFormat:PaperbackProduct dimensions:288 pages, 8.5 X 5.31 X 0.95 inShipping dimensions:288 pages, 8.5 X 5.31 X 0.95 inPublished:June 14, 2016Publisher:Icon BooksLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1848316607

ISBN - 13:9781848316607

Appropriate for ages: All ages

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