The Power Of Corporate Communication: Crafting the Voice and Image of Your Business by Paul A ArgentiThe Power Of Corporate Communication: Crafting the Voice and Image of Your Business by Paul A Argenti

The Power Of Corporate Communication: Crafting the Voice and Image of Your Business

byPaul A Argenti, Janis Forman

Hardcover | June 28, 2002

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Strategies for clear communication in today's muddled corporate environment

Corporate communication involves much more than just motivating employees and dispensing good PR. It represents a tool to be leveraged­­and a process to be mastered. The Power of Corporate Communication shows managers and executives how to communicate effectively with fellow employees from the mailroom to the boardroom, and even between organizations and across industries. Fully accessible and refreshingly nonacademic, it creates an easy-to-follow map of the world of corporate communication, with workplace-tested approaches for addressing common challenges. Written by two leaders in today's corporate communication field­­Paul Argenti is the author of 1994's groundbreaking Corporate Communication­­The Power of Corporate Communication is replete with careful analyses and real-world examples and case studies from leading organizations including Sony, Coca-Cola, and GE.

Paul Argenti is Professor of Management and Corporate Communication at the Tuck School of Business at Dartmouth College. Both The Wall Street Journal and US News & World Report have rated Professor Argenti's department number one in the nation. The author of numerous books and journal articles, including 1994's groundbreaking Corporate...
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Title:The Power Of Corporate Communication: Crafting the Voice and Image of Your BusinessFormat:HardcoverDimensions:256 pages, 9.2 × 6.2 × 1 inPublished:June 28, 2002Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071379495

ISBN - 13:9780071379496

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