The Power Of Corporate Communication: Crafting the Voice and Image of Your Business

Hardcover | June 28, 2002

byPaul A Argenti, Janis Forman

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Strategies for clear communication in today's muddled corporate environment

Corporate communication involves much more than just motivating employees and dispensing good PR. It represents a tool to be leveraged­­and a process to be mastered. The Power of Corporate Communication shows managers and executives how to communicate effectively with fellow employees from the mailroom to the boardroom, and even between organizations and across industries. Fully accessible and refreshingly nonacademic, it creates an easy-to-follow map of the world of corporate communication, with workplace-tested approaches for addressing common challenges. Written by two leaders in today's corporate communication field­­Paul Argenti is the author of 1994's groundbreaking Corporate Communication­­The Power of Corporate Communication is replete with careful analyses and real-world examples and case studies from leading organizations including Sony, Coca-Cola, and GE.

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From the Publisher

Strategies for clear communication in today's muddled corporate environmentCorporate communication involves much more than just motivating employees and dispensing good PR. It represents a tool to be leveraged­­and a process to be mastered. The Power of Corporate Communication shows managers and executives how to communicate effectivel...

From the Jacket

Strategies for Effectively Communicating with All Constituencies, External and Internal­­and Boosting Corporate Reputation and Your Bottom LineEffective corporate communication requires a carefully formulated and implemented program, one that will both craft your corporation's image and protect that image when problems arise. The Powe...

Paul Argenti is Professor of Management and Corporate Communication at the Tuck School of Business at Dartmouth College. Both The Wall Street Journal and US News & World Report have rated Professor Argenti's department number one in the nation. The author of numerous books and journal articles, including 1994's groundbreaking Corporate...

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Format:HardcoverDimensions:256 pages, 9.1 × 6.2 × 1.13 inPublished:June 28, 2002Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071379495

ISBN - 13:9780071379496

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