The Power Of Corporate Communication: Crafting the Voice and Image of Your Business by Paul A Argenti

The Power Of Corporate Communication: Crafting the Voice and Image of Your Business

byPaul A Argenti, Janis Forman

Hardcover | June 28, 2002

not yet rated|write a review

Pricing and Purchase Info

$38.78 online 
$58.95 list price save 34%
Earn 194 plum® points

In stock online

Ships free on orders over $25

Not available in stores

about

Strategies for clear communication in today's muddled corporate environment

Corporate communication involves much more than just motivating employees and dispensing good PR. It represents a tool to be leveraged­­and a process to be mastered. The Power of Corporate Communication shows managers and executives how to communicate effectively with fellow employees from the mailroom to the boardroom, and even between organizations and across industries. Fully accessible and refreshingly nonacademic, it creates an easy-to-follow map of the world of corporate communication, with workplace-tested approaches for addressing common challenges. Written by two leaders in today's corporate communication field­­Paul Argenti is the author of 1994's groundbreaking Corporate Communication­­The Power of Corporate Communication is replete with careful analyses and real-world examples and case studies from leading organizations including Sony, Coca-Cola, and GE.

About The Author

Paul Argenti is Professor of Management and Corporate Communication at the Tuck School of Business at Dartmouth College. Both The Wall Street Journal and US News & World Report have rated Professor Argenti's department number one in the nation. The author of numerous books and journal articles, including 1994's groundbreaking Corporate...
Corporate Responsibility
Corporate Responsibility

by Professor Paul A. Argenti

$69.29$86.60

Available for download

Not available in stores

Digital Strategies for Powerful Corporate Communications
Digital Strategies for Powerful Corporate Communications

by Paul A. Argenti

$35.19$43.95

Available for download

Not available in stores

Comunicación Estratégica Y Su Contribución A La Reputación
Comunicación Estratégica Y Su Contribución A La Reputación

by Paul A. Argenti

$34.66$38.95

Ships within 1-2 weeks

Not available in stores

Shop this author

Details & Specs

Title:The Power Of Corporate Communication: Crafting the Voice and Image of Your BusinessFormat:HardcoverDimensions:256 pages, 9.2 × 6.2 × 1 inPublished:June 28, 2002Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071379495

ISBN - 13:9780071379496

Look for similar items by category:

Customer Reviews of The Power Of Corporate Communication: Crafting the Voice and Image of Your Business

Reviews