The Power of foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They Are

Hardcover | October 12, 2011

byCarmine Gallo

not yet rated|write a review

Connect with Your Customers. Anytime. Anywhere.

One million new users per month. Twenty-three check-ins per second. Millions of people—in every city, in every country, on every continent, and even from the Space Station—are vying to become mayors of their favorite shopping locations. What is foursquare and why has it become the hottest customer magnet ever conceived?

Foursquare is a social, mobile networking app that empowers customers to check in at businesses and share their locations with friends through smartphones and PDAs. A pioneer in location-based services (LBS), foursquare invites your customers to experiment, to compete, to share, and to have deeper, more meaningful interactions with your products and services.

Internationally bestselling author Carmine Gallo not only has had unprecedented first-hand access to foursquare’s founders, he also has interviewed dozens of business owners and marketers who have revolutionized their businesses through The Power of foursquare.

You’ll discover the ice-cream chain that heated up sales dramatically, the nonprofit organization that raised $50,000, and the matchmaker who owes her entire business to foursquare. You’ll learn from fascinating case studies of major companies with active foursquare partnerships, including:
  • The American Red Cross
  • Jimmy Choo, London
  • Chili’s Grill & Bar
  • Bravo
  • NASA
  • RadioShack

    Your customers are out there, constantly searching for places to go, games to play, and things to buy. Leverage The Power of foursquare and your customers will be in constant competition with each other over who loves your products and services the most.

    Praise for The Power of foursquare

    “The power to reach buyers at the exact time and the exact place they’re looking for what you offer has massive implications for all kinds of businesses worldwide. Carmine Gallo expertly shows you how to tap into the foursquare revolution, and he does it with a practical approach you can put to work in your business right now. There’s an epic swarm and it’s time for you to check in!”
    —DAVID MEERMAN SCOTT, bestselling author of Real-Time Marketing & PR

    “In real estate, it’s always been about ‘location, location, location.’ This book will show you why now it’s important for everyone.”
    —MATTHEW SHADBOLT, Director of Interactive Product & Marketing, The Corcoran Group

    “Gallo gets it. By using case studies from around the world, he captures the fun and the opportunity of using foursquare. I greatly enjoy Gallo’s stories of the amazing people and businesses that I know are doing it right!”
    —NATHAN BONILLA-WARFORD, Tampa eye doctor, founder, Foursquare Day

Pricing and Purchase Info

$24.87 online
$27.95 list price (save 11%)
Ships within 1-2 weeks
Ships free on orders over $25

From the Publisher

Connect with Your Customers. Anytime. Anywhere.One million new users per month. Twenty-three check-ins per second. Millions of people—in every city, in every country, on every continent, and even from the Space Station—are vying to become mayors of their favorite shopping locations. What is foursquare and why has it become the hottest ...

CARMINE GALLO is the communications coach for the world’s most admired global brands. A former anchor and correspondent for CNN and CBS, Gallo has addressed executives at Intel, Cisco, Google, Medtronic, Pfizer, and many others. Gallo writes My Communications Coach, a regular column for Forbes.com. He has written several internationall...

other books by Carmine Gallo

Talk Like TED: The 9 Public-Speaking Secrets of the World's Top Minds
Talk Like TED: The 9 Public-Speaking Secrets of the Wor...

Paperback|Mar 10 2015

$16.23 online$18.50list price(save 12%)
The Storyteller's Secret: From Ted Speakers To Business Legends, Why Some Ideas Catch On And Others…
The Storyteller's Secret: From Ted Speakers To Business...

Hardcover|Feb 23 2016

$27.93 online$32.50list price(save 14%)
The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience
The Presentation Secrets of Steve Jobs: How to Be Insan...

Paperback|Aug 15 2016

$20.86 online$22.95list price(save 9%)
see all books by Carmine Gallo
Format:HardcoverDimensions:9.3 × 6.4 × 0.86 inPublished:October 12, 2011Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071773177

ISBN - 13:9780071773171

Look for similar items by category:

Customer Reviews of The Power of foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They Are

Reviews