The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right…

Paperback | January 20, 2001

byJack Trout

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Renowned marketing expert and best-selling author Jack Trout has a message for managers who are struggling to keep up with today’s ever-changing business climate: “Keep It Simple.” In this paperback edition of The Power of Simplicity, Trout advocates the importance of paying attention to the basics and simplifying processes in order to stay focused on the core business at hand. Through case studies and interviews with successful executives, he shows managers how to cut through jargon, articulate their vision, and regain control of the vital elements of their business in order to make it thrive.According to Trout, the things that propose to streamline companies, like the ubiquitous “mission statements,” often end up bogging down operations by introducing unnecessary complexity where a straightforward approach may be more effective. Trout cites Southwest Airlines, Intel, and Kohl’s department stores among others as successful companies that have rejected showy trappings in favor of simplification.

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From the Publisher

Renowned marketing expert and best-selling author Jack Trout has a message for managers who are struggling to keep up with today’s ever-changing business climate: “Keep It Simple.” In this paperback edition of The Power of Simplicity, Trout advocates the importance of paying attention to the basics and simplifying processes in order to...

From the Jacket

"Engaging... Trout practices what he preaches."­­Publishers Weekly"Compelling."­­BooklistIt's high time for businesses to replace complexity with common sense, argues corporate guru Jack Trout in this impassioned yet practical guide. The best-selling coauthor of the classic Positioning shows managers how to banish jargon, articulate th...

Jack Trout, one of the most famous names in the world of marketing strategy, is president of Trout & Partners. He is a popular speaker and the coauthor of such best-selling business classics as Positioning, The New Positioning, and Marketing Warfare. Trout's firm consults to such clients as AT&T, IBM, Merck, Southwest Airlines, and War...

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Format:PaperbackDimensions:224 pages, 8.9 × 5.9 × 0.61 inPublished:January 20, 2001Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071373322

ISBN - 13:9780071373326

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