The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

Paperback | January 8, 2015

byEkaterina Walter, Jessica Gioglio

not yet rated|write a review

Attention is the new commodity. Visual Storytelling is the new currency.

  • Human brain processes visuals 60,000x faster than text.
  • Web posts with visuals drive up to 180% more engagement than those without.
  • Viewers spend 100% more time on web pages with videos.

    Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.

    “This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!”
    —Gary Vaynerchuk, New York Times bestselling author of Crush It! and Jab, Jab, Jab, Right Hook

    “A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling.”
    —Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple

    The Power of Visual Storytelling is the new marketing bible!”
    —Nancy Bhagat, Vice President, Global Marketing Strategy and Campaigns, Intel

    “If a picture is worth a thousand words, The Power of Visual Storytelling is worth a million.”
    —Scott Monty, Global Digital & Multimedia Communications for Ford Motor Company

Pricing and Purchase Info

$28.11 online
$35.95 list price (save 21%)
In stock online
Ships free on orders over $25
Prices may vary. why?
Please call ahead to confirm inventory.

From the Publisher

Attention is the new commodity. Visual Storytelling is the new currency.Human brain processes visuals 60,000x faster than text.Web posts with visuals drive up to 180% more engagement than those without.Viewers spend 100% more time on web pages with videos.Filled with full-color images and thought-provoking examples from leading compani...

Ekaterina Walter is a cofounder and CMO at Branderati and a former global social media leader at Intel. Jessica Gioglio is the social media manager for Dunkin’ Donuts.

other books by Ekaterina Walter

Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg
Think Like Zuck: The Five Business Secrets of Facebook'...

Hardcover|Jan 8 2013

$19.84 online$27.95list price(save 29%)
Not Our Kind
Not Our Kind

Kobo ebook|Feb 1 2015

$6.55

Format:PaperbackDimensions:9 × 8.9 × 0.5 inPublished:January 8, 2015Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:007182393X

ISBN - 13:9780071823937

Look for similar items by category:

Customer Reviews of The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

Reviews

Rated 4 out of 5 by from Excellent Resource This is a handy resource that ought to be part of everyone's creative resource library. Whether you create the content or merely share it, understanding where visual fits into your overall strategy is key to your success in an increasingly digitised and visual world.
Date published: 2014-11-09