The Power Of Why

Paperback | May 13, 2014

byAmanda Lang

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The national bestseller, now in paperback!

The urge to question is natural for small children—just ask any parent. But few of us are aware that it is also one of the most vital tools for success. In The Power of Why, Amanda Lang shows how curiosity and the ability to ask the right questions fuels innovation and can drive change not just in business but also in our personal lives.

Weaving together the latest research with in-depth profiles of innovators from around the world, Lang explores how to harness and develop the power of curiosity. She reveals how a major retailer set out to discover what really makes men happy—and was stunned by the results. She finds out why, at one particular hospital, nurses think it’s better if they don’t wash their hands. She learns why the most common methods of brainstorming don’t actually work and discovers a new soccer ball that could change the world.

A book that challenges conventional wisdom and offers practical, inspiring advice, The Power of Why shows how it’s possible to reignite your innate curiosity and overcome long-standing barriers—leaving you more creative, productive and fulfilled in your job and happier in your relationships.

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From the Publisher

The national bestseller, now in paperback!The urge to question is natural for small children—just ask any parent. But few of us are aware that it is also one of the most vital tools for success. In The Power of Why, Amanda Lang shows how curiosity and the ability to ask the right questions fuels innovation and can drive change not just...

AMANDA LANGis the co-host ofThe Lang & O’Leary Exchangeon CBC and the senior business correspondent for CBC News. She studied architecture at the University of Manitoba before turning to journalism, serving first with theFinancial Postand eventually becoming their New York correspondent. A popular speaker on the topics of business and ...

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Format:PaperbackDimensions:288 pages, 8 × 5.25 × 0.72 inPublished:May 13, 2014Publisher:HarperCollinsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1443413194

ISBN - 13:9781443413190

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Reviews

Rated 5 out of 5 by from Great book. Challenges traditional views of innovation. Spoilers can be found. Amanda Lang successful made readers challenge their conventional thinking about innovation. I think by asking the question "why..." then you are able to creativity come up with innovative solutions. I particularly liked "Chapter 5: Dream Big" with the Addison Lawrence biography about how he innovated a common practice that was so simple as farming shrimp and revolutionized the practiced. It truly emphasized the concept of little children that have big imaginations and few doubts spilling over into adulthood. The goal of dreaming big is the ability to change the world and this can happen with child like attitude towards asking questions. Secondly, I enjoy how Amanda provides a solution to the problem highlighted throughout the book in the conclusion: the lack of innovation taught in high school and post secondary schools and how society stifles childlike wonderment. Quest university where the curriculum is organized on a block system with an emphasis on learning how questions are asked and answered in different fields. Finally, I think the 7 innovation myths that Amanda Lang highlights in the conclusion are also very important: 1. Innovation is about the newest thing; 2. Innovation is a solo activity; 3. Innovation cannot be taught; 4. Innovation is top down; 5. You cannot force innovation; 6. Change is always good; and 7. Innovation is not for everyone.
Date published: 2016-02-28
Rated out of 5 by from Meh. Probably the shallowest cliche ridden uninformative biz books I have read. There is nothing in this book that I found interesting or thoughtful.
Date published: 2013-07-01
Rated 5 out of 5 by from Thoughtful, inspiring, life-affirming I just bought this book as a Christmas present for a friend, having already read through it avidly myself. The author's voice is warm, knowing and quite humourous at times, as she takes the reader through a series of stories, many (but not all) business-related, to illustrate her premise that curiousity - the willingness to look hard at problems and stalemates in all aspects of your life - can open you up to solutions that you didnt know were within your grasp. I found that the tone and content stimulated me to not only think harder about how to approach issues in my life, but also helped me see those issues afresh. There is a wealth of inspiration here that can be brought to bear not only within your own life, but in dealing with others in all of your relationships. Think of it as a how-to book for life (without having to climb to the top of the mountain first). There is also good advice about not sticking your tongue to a metal pole in winter. So, highly recommended in all respects.
Date published: 2012-11-23
Rated out of 5 by from Looking forward to reading this book it at least because of the author's job at the CBC which would make her knowledgeable and which advances her credibility. This book is probably in the same genre of Outliers by Malcolm Gladwell
Date published: 2012-11-02

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Editorial Reviews

Praise for The Power of Why

"A truly great book changes the way you think. It gives you a new perspective, one that leads to positive change. This is a truly great book." - David Chilton, author of The Wealthy Barber and The Wealthy Barber Returns