Introduction: What makes you tick?
Chapter 1: The audit
Introduction; The audit; Gathering information; Strategy versus tactics
Chapter 2: Why you need PR
Introduction; Your message; Stakeholder expectations; Agenda setting; Campaigns; Conclusion
Chapter 3: Environmental analysis
Introduction; The SWOT analysis; Conclusion
Chapter 4: Looking after your stakeholders
Introduction; Stakeholder mapping; Messages; An internet community; Where to now?
Chapter 5: Tactics
Introduction; The next step; Over to you…
Chapter 6: The end has no end
Introduction; Monitoring and evaluation; Keep it going
Appendix: Help available for small businesses