The Practice Of Public Relations

Paperback | May 16, 2013

byFraser P. Seitel

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Pairing Fraser Seitel’s unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an “in-your-face” Public Relations textbook.

The 12th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in today’s world of public relations —including heavy emphasis on social media and ethics.

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From the Publisher

Pairing Fraser Seitel’s unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an “in-your-face” Public Relations textbook. The 12th edition continues the theme of giving readers the knowledge and skills they need to know to be successful ...

Fraser P. Seitel is a veteran of four decades in the practice of public relations. (Although he is still extraordinarily young!) In 2000, PR Week magazine named Mr. Seitel one of the 100 Most Distinguished Public Relations Professionals of the 20th Century. In 1992, after serving for a decade as senior vice president and director of...

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Format:PaperbackDimensions:456 pages, 10.1 × 8 × 0.7 inPublished:May 16, 2013Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0133083578

ISBN - 13:9780133083576

Extra Content

Table of Contents

Part I Evolution
Chapter 1 Defining Public Relations 1
Chapter 2 The History and Growth of Public Relations 24

Part II Preparation/Process

Chapter 3 Communication 48
Chapter 4 Public Opinion 65
Chapter 5 Management 83
Chapter 6 Ethics 105
Chapter 7 The Law 126
Chapter 8 Research 146

Part III    The Publics

Chapter 9 Media 167
Chapter 10 Social Media 199
Chapter 11 Employee Relations 227
Chapter 12 Government Relations 249
Chapter 13 Community Relations 273
Chapter 14 International Consumer Relations 294

Part IV Execution

Chapter 15 Public Relations Writing 311
Chapter 16 Integrated Marketing Communications 330
Chapter 17 Crisis Management 348
Chapter 18 Launching a career 365