The Practice of Public Relations

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The Practice of Public Relations

by Fraser P. Seitel

Pearson Education | January 3, 2010 | Trade Paperback

The Practice of Public Relations is rated 1 out of 5 by 1.
Pairing Fraser Seitel’s unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an “in-your-face” Public Relations textbook.

The 11th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in today’s world of public relations –including heavy emphasis on social media and ethics.

Format: Trade Paperback

Dimensions: 480 pages, 9.9 × 7.9 × 0.9 in

Published: January 3, 2010

Publisher: Pearson Education

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0136088902

ISBN - 13: 9780136088905

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Reviews

Rated 1 out of 5 by from Waste of money and inaccurate If there was an option for zero stars I would have chosen that instead. Many of the so-called terms from the textbook are repeated throughout each chapter summary. Defining "Public relations" in ten different spots is not helpful. Also some terms were added with definitions not suited to the context. Perhaps just copied and pasted by someone who is not familiar with the subject matter? Campaign is continuously from an online gaming perspective which is obviously not what the textbook explores. Do not waste you money. You will get more benefit from standing in the store and flipping through this book in five minutes then you will from purchasing this piece of garbage. 
Date published: 2014-01-18

– More About This Product –

The Practice of Public Relations

The Practice of Public Relations

by Fraser P. Seitel

Format: Trade Paperback

Dimensions: 480 pages, 9.9 × 7.9 × 0.9 in

Published: January 3, 2010

Publisher: Pearson Education

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0136088902

ISBN - 13: 9780136088905

About the Book

The Practice of Public Relations is an "in-your-face" book giving readers the knowledge and skills they need to know to be successful in today's world of public relations. Seitel's use of case studies, interviews, and news photos, coupled with his humorous and lucid text, brings the process to life. The 11th edition includes heavy emphasis on social media and ethics.
Defining Public Relations. The History and Growth of Public Relations. Communication. Public Opinion. Management. Ethics. The Law. Research. Media Relations/Print & Broadcast. Employee Relations. Community Relations. Government Relations. Consumer Relations. International Relations. Public Relations Writing. Writing for the Eye and Ear. Integrated Marketing Communication. Public Relations and Social Media. Crisis Management. Launching a Career.
A useful, up-to-date reference for Public Relations professionals.

Table of Contents

Part 1        Evolution
Chapter 1    What Is Public Relations, Anyway?
Chapter 2    The History and Growth of Public Relations

Part 2        Preparation/Process
Chapter 3    Communication
Chapter 4    Public Opinion
Chapter 5    Management
Chapter 6    Ethics
Chapter 7    The Law
Chapter 8    Research

Part 3        The Publics
Chapter 9    Media Relations/Print & Broadcast
Chapter 10    Employee Relations
Chapter 11    Community Relations
Chapter 12    Government Relations
Chapter 13    Consumer Relations
Chapter 14    International Relations

Part 4        Execution
Chapter 15    Public Relations Writing
Chapter 16    Writing for the Eye and Ear
Chapter 17    Integrated Marketing Communication
Chapter 18    Public Relations and Social Media    
Chapter 19    Crisis Management
Chapter 20    Launching a Career

From the Publisher

Pairing Fraser Seitel’s unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an “in-your-face” Public Relations textbook.

The 11th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in today’s world of public relations –including heavy emphasis on social media and ethics.

From the Jacket

The Practice of Public Relations is an “in-your-face” book giving readers the knowledge and skills they need to know to be successful in today’s world of public relations. Seitel’s use of case studies, interviews, and news photos, coupled with his humorous and lucid text, brings the process to life. The 11th edition includes heavy emphasis on social media and ethics.

Defining Public Relations. The History and Growth of Public Relations. Communication. Public Opinion. Management. Ethics. The Law. Research. Media Relations/Print & Broadcast. Employee Relations. Community Relations. Government Relations. Consumer Relations. International Relations. Public Relations Writing. Writing for the Eye and Ear. Integrated Marketing Communication. Public Relations and Social Media. Crisis Management. Launching a Career.

A useful, up-to-date reference for Public Relations professionals.