The Pragmatic MBA for Scientific and Technical Executives

Other | October 5, 2012

byBertrand C. Liang, Bertrand C. Liang

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This primer enables professionals with technical expertise to collaborate with their business-side colleagues. Emphasizing brevity and clarity, it gives technical staff answers to their most pressing questions about economics, finance, marketing, strategic decision-making, accounting, management, and related subjects. It does not offer condensed 1st year MBA courses; instead, it presents streamlined concepts and insights that are easy enough to be accessible and challenging enough to hold one's interest. Its examples from pharma, IT, aircraft/navigation, and other industries highlight problems that technical professionals face daily. Written by "one of them," its credibility makes it more useful than Internet resources. Because it concentrates on pragmatic (as opposed to academic) approaches to business, it empowers technical staff to stay with the conversation--and take it to a higher level.

Bertrand C. Liang, MD, PhD, MBA, is Managing Director of LCC Ventures and Executive Director of Pfenex, Inc. He is trained in molecular biology and genetics (PhD) and is a clinician (MD) with subspecialty training in neurology and oncology, and serves as a Visiting University Professor at Liaoning He University, Shenyang, China.



  • Creates frameworks and builds concepts enabling technical staff to work with their business colleagues
  • Delivers content for pragmatic, immediate use, not condensed presentations of subjects from first year MBA curriculum
  • Extends readers' grasp by posting additional resources at a freely-available website

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From the Publisher

This primer enables professionals with technical expertise to collaborate with their business-side colleagues. Emphasizing brevity and clarity, it gives technical staff answers to their most pressing questions about economics, finance, marketing, strategic decision-making, accounting, management, and related subjects. It does not offer...

Bert Liang is trained in molecular biology and genetics (Ph.D.) and is a clinician (M.D.) with subspecialty training in both neurology and oncology. He possesses an MBA as well as corporate experience (currently Executive Director of Pfenex Inc.) and has more than 50 publications in both scientific and business subjects.

other books by Bertrand C. Liang

The Future Correctors
The Future Correctors

Paperback|Sep 8 2005

$14.69

Format:OtherDimensions:176 pages, 1 × 1 × 1 inPublished:October 5, 2012Publisher:Academic PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0123984890

ISBN - 13:9780123984890

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Table of Contents

  • Marketing
  • Economics
  • Strategy
  • Management and Leadership
  • Portfolio Management
  • Finance and Accounting
  • Operations