The Privacy Paradox in the Context of Social Media and its Impact on the Online Advertising Industry by Tanya Boguslavskaya

The Privacy Paradox in the Context of Social Media and its Impact on the Online Advertising Industry

byTanya Boguslavskaya

Kobo ebook | March 16, 2016

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Scientific Essay from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 10 out of 10, , language: English, abstract: Targeting has proven to be more effective than the standard run-of-network advertising. However, primarily due to the vast aggregation of consumer data, it arouses certain privacy concerns among internet users. This study proposes the necessity of digital advertising regulation by the means of allowing consumers to opt out of online tracking. It is also argued that such regulations will not affect the advertising industry in a negative way due to the existence of the privacy paradox.
Title:The Privacy Paradox in the Context of Social Media and its Impact on the Online Advertising IndustryFormat:Kobo ebookPublished:March 16, 2016Publisher:GRIN VerlagLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3668174865

ISBN - 13:9783668174863

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