The Product Manager's Field Guide: Practical Tools, Exercises, and Resources for Improved Product…

Paperback | May 19, 2003

byLinda Gorchels

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The ideal companion to the author's bestselling The Product Manager's Handbook, The Product Manager's Field Guide expands upon the overview and the responsibilities of product managers and delves into specific skills, abilities, and competencies to help them improve their performance. It provides readers with tools and exercises for functions such as marketing, planning, forecasting, and new product development and offers step-by-step instructions for activities designed to monitor and assess product-planning efforts.

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From the Publisher

The ideal companion to the author's bestselling The Product Manager's Handbook, The Product Manager's Field Guide expands upon the overview and the responsibilities of product managers and delves into specific skills, abilities, and competencies to help them improve their performance. It provides readers with tools and exercises for fu...

From the Jacket

The first all-in-one guide to the techniques and tools of today's top product managersLinda Gorchels's bestselling The Product Manager's Handbook introduced thousands of professionals to the expanding roles and responsibilities of a product manager in today's demanding marketplace. Now, in The Product Manager's Field Guide, Gorchels e...

Linda Gorchels has extensive experience as a product and marketing manager and is currently managing director of executive marketing seminars in the executive education department of the school of business, University of Wisconsin-Madison. She is the author of the bestselling The Product Manager's Handbook.

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Format:PaperbackDimensions:228 pages, 9.1 × 7.5 × 0.5 inPublished:May 19, 2003Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071410597

ISBN - 13:9780071410595

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