The Product Manager's Field Guide: Practical Tools, Exercises, and Resources for Improved Product Management by Linda GorchelsThe Product Manager's Field Guide: Practical Tools, Exercises, and Resources for Improved Product Management by Linda Gorchels

The Product Manager's Field Guide: Practical Tools, Exercises, and Resources for Improved Product…

byLinda Gorchels

Paperback | May 19, 2003

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The ideal companion to the author's bestselling The Product Manager's Handbook, The Product Manager's Field Guide expands upon the overview and the responsibilities of product managers and delves into specific skills, abilities, and competencies to help them improve their performance. It provides readers with tools and exercises for functions such as marketing, planning, forecasting, and new product development and offers step-by-step instructions for activities designed to monitor and assess product-planning efforts.

Linda Gorchels has extensive experience as a product and marketing manager and is currently managing director of executive marketing seminars in the executive education department of the school of business, University of Wisconsin-Madison. She is the author of the bestselling The Product Manager's Handbook.
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Title:The Product Manager's Field Guide: Practical Tools, Exercises, and Resources for Improved Product…Format:PaperbackDimensions:228 pages, 9.1 × 7.5 × 0.5 inPublished:May 19, 2003Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071410597

ISBN - 13:9780071410595

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