The Product Managers Handbook, 3E

Hardcover | November 7, 2005

byLinda Gorchels

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Revised and updated techniques to achieve top performance in product management

The Product Manager's Handbook takes the mystery out of this field by detailing how to integrate aspects from production and coordination to value maximization into a cohesive whole, while examining key international issues, new technologies, and the financial side of product management.

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From the Publisher

Revised and updated techniques to achieve top performance in product management The Product Manager's Handbook takes the mystery out of this field by detailing how to integrate aspects from production and coordination to value maximization into a cohesive whole, while examining key international issues, new technologies, and the finan...

From the Jacket

Renowned for offering detailed and valuable guidance to all product managers, regardless of market or industry, The Product Manager’s Handbook has been extensively revised and updated for today’s changing business landscape. While product managers must flourish in many different environments--such as consumer versus business-to-busines...

Linda Gorchels is the managing director of executive marketing seminars in the executive education department of the University of Wisconsin-Madison School of Business. She is the author of a number of successful business books, including The Product Manager’s Field Guide and The Manager’s Guide to Distribution Channels. Gorchels has p...

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Format:HardcoverDimensions:400 pages, 9.3 × 6.5 × 1.5 inPublished:November 7, 2005Publisher:McGraw-Hill Companies,Inc.Language:English

The following ISBNs are associated with this title:

ISBN - 10:0071459383

ISBN - 13:9780071459389

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