The Product Managers Handbook, 3E by Linda GorchelsThe Product Managers Handbook, 3E by Linda Gorchels

The Product Managers Handbook, 3E

byLinda Gorchels

Hardcover | November 7, 2005

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Revised and updated techniques to achieve top performance in product management

The Product Manager's Handbook takes the mystery out of this field by detailing how to integrate aspects from production and coordination to value maximization into a cohesive whole, while examining key international issues, new technologies, and the financial side of product management.

Linda Gorchels is the managing director of executive marketing seminars in the executive education department of the University of Wisconsin-Madison School of Business. She is the author of a number of successful business books, including The Product Manager’s Field Guide and The Manager’s Guide to Distribution Channels. Gorchels has p...
Title:The Product Managers Handbook, 3EFormat:HardcoverDimensions:400 pages, 9.3 × 6.5 × 1.5 inPublished:November 7, 2005Publisher:McGraw-Hill Companies,Inc.Language:English

The following ISBNs are associated with this title:

ISBN - 10:0071459383

ISBN - 13:9780071459389

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