The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion

by Shrum, L. J.

Psychology Press | October 1, 2003 | Kobo Edition (eBook)

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The book provides a cutting edge look at the unique way in which entertainment media affects its viewers, both in intended and unattended ways, and the psychological processes that underlie these effects.

Format: Kobo Edition (eBook)

Published: October 1, 2003

Publisher: Psychology Press

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1410609367

ISBN - 13: 9781410609366

Found in: Consumer Behaviour

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Kobo eBookThe Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion

The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion

by Shrum, L. J.

Format: Kobo Edition (eBook)

Published: October 1, 2003

Publisher: Psychology Press

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1410609367

ISBN - 13: 9781410609366

From the Publisher

The book provides a cutting edge look at the unique way in which entertainment media affects its viewers, both in intended and unattended ways, and the psychological processes that underlie these effects.