The Public Relations Handbook

February 15, 2022|
The Public Relations Handbook by Robert L. Dilenschneider
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To be a successful public relations professional, it’s no longer enough to be great at writing press releases and establishing media contacts. You must also expertly navigate the digital world and be prepared to dovetail your skills with those of other professionals.

The Public Relations Handbook is a comprehensive and invaluable guide for public relations practitioners in the 2020s and beyond, covering the multitude of skills needed in the current environment, including:
  • Supporting a company’s marketing and sales 
  • Leveraging social media 
  • Managing government relations 
  • Working with the media effectively 
  • Communicating with the investment community 
  • Supporting top management in the event of a crisis or scandal 
  • Positively positioning the company’s commitment to environmental, social, and governance issues
    The Public Relations Handbook has been an indispensable guide for public relations professionals since the first edition was published in 1967. This new fifth edition explains how to navigate a far more complex and constantly changing digital world while facing new challenges in financial, economic, political, public health, and societal issues. Editor Robert L. Dilenschneider is a communications executive who has called on leading practitioners in the field to address the specific skill sets, strategies, and execution that public relations practitioners need today. 
    The scope of public relations is always expanding. Today’s professionals must be prepared to deal with a wide variety of people, issues, and topics. The Public Relations Handbook will help all practitioners in the field advance their personal growth, success and careers.
    Robert L. Dilenschneider formed The Dilenschneider Group in October, 1991. Headquartered in New York and Chicago, the Firm provides strategic advice and counsel to Fortune 500 companies and leading families and individuals around the world, with experience in fields ranging from mergers and acquisitions and crisis communications to mar...
    Title:The Public Relations Handbook
    Product dimensions:288 pages, 9.31 X 6.25 X 1 in
    Shipping dimensions:288 pages, 9.31 X 6.25 X 1 in
    Published:February 15, 2022
    Publisher:BenBella Books
    Appropriate for ages:All ages
    ISBN - 13:9781637740613

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