The Public Relations Writer's Handbook: The Digital Age

Kobo ebook | December 28, 2010

byMerry Aronson, Don Spetner, Carol Ames

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The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.

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The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, ...

Format:Kobo ebookPublished:December 28, 2010Publisher:WileyLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1118041070

ISBN - 13:9781118041079

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