The Purpose Effect: Building Meaning In Yourself, Your Role And Your Organization

Perfect | May 10, 2016

byDan Pontefract

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Pontefract combines years of experience and research on employee engagement to create a work about the three crucial areas of purpose: individual, workplace role, and organizational. When one area is lacking, this three-legged barstool starts to wobble, and the results range from disengagement to bankruptcy.

A business leader that is committed to purpose will create purpose for his/her employees. An employee that feels his/her sense of purpose on the job will be an invaluable asset to productivity and success. An organization centered on purpose will benefit every stakeholder, from employees to society in general. This "sweet spot" of purpose creates a reciprocal relationship between all three areas, and sits at the center of Pontefract's work.

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Pontefract combines years of experience and research on employee engagement to create a work about the three crucial areas of purpose: individual, workplace role, and organizational. When one area is lacking, this three-legged barstool starts to wobble, and the results range from disengagement to bankruptcy.A business leader that is co...

Dan is Chief Envisioner of TELUS Transformation Office, a future-of-work consulting group that helps organizations enhance corporate culture, leadership, purpose, learning, work styles and collaboration practices. He is a passionate leader in the leadership and social collaboration technology spaces and is uniquely skilled to ensure an...

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Format:PerfectDimensions:272 pages, 9 × 6 × 0.98 inPublished:May 10, 2016Publisher:Elevate PublishingLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1937498891

ISBN - 13:9781937498894

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The Opportunity for PurposeSince 1994, I have enjoyed the good fortune of working with people and teams in both corporate and academic settings. Throughout my career, whether working internally with thousands of peers, interviewing various leaders and employees across the globe or consulting with organizations who seek counsel and guidance on their own internal culture and operating practices, I have noticed the emergence of a unique pattern. The Purpose Effect is a three-way relationship between an individual's personal sense of purpose in life, the organization's purpose and a person's purpose in their role at work. When all three aspects of purpose are properly defined, are well aligned and function in partnership with one another, then the employee, the organization and society mutually benefit. When they are not, it can lead to significant damage in society and in the organization. The Purpose Effect is the pattern I have exposed.If an organization exhibits a high degree of purpose in its mission and objectives-taking a stand to benefit society-there is a good possibility that employees will more easily demonstrate purpose in their roles at work, likely aiding and adding to their own personal sense of purpose in life as well. It is no coincidence that the organization, society and the employee greatly benefit when this occurs.If an individual joins an organization that is in direct conflict with their personal sense of purpose, there is a strong likelihood they will develop a workplace mindset that is negative, ambivalent, even melancholic. If the role an individual performs provides the opportunity to demonstrate purpose-in alignment with both a personal sense of purpose and that of the organization-there is a very good chance of increased engagement, even fulfillment. Think of it as a three-legged barstool. If one of the legs is broken or uneven, either an individual ends up crashing to the ground or there is a perpetual wobble, prompting a feeling of uneasiness, of disequilibrium. Such a lack of balance in the workplace can result in personal disengagement, disbandment of a team, or in the direst instance, the end of the organization itself. Those who lack direction in these situations, simply go through the motions, longing for the day when their opinions and ideas mattered, helpless as senior leaders pursue an organizational purpose that has no meaning for them personally. Any lack of alignment between the three categories of purpose-the barstool legs-can have devastating consequences at both an individual and a collective level. The Purpose Effect requires balance, harmony and ultimately alignment between a person's life, the organization where they are employed and their role at work. When this alignment is present, there are strength and unity between the three categories. When such strength and unity are prevalent, they result in psychological and emotional employee commitment. That is, when an employee feels part of something bigger at work and it aligns with their personal sense of purpose, they perform better. The organization also benefits. Deloitte reported purpose-first types of organizations "have 30 percent higher levels of innovation and 40 percent higher levels of retention, and they tend to be first or second in their market segment."

Table of Contents

    Acknowledgments
    Foreword
    Introduction
Part I
    Chapter 1: The Purpose of Purpose
    Chapter 2: Moral Purpose
Part II
    Chapter 3: Not On Purpose
    Chapter 4: Purpose Mismatch
Part III
    Chapter 5: Creating a Personal Sense of Purpose
    Chapter 6: Developing Organizational Purpose
    Chapter 7: Establishing Role-Based Purpose
Part IV
    Chapter 8: Communitas-A Community of Purpose
    Chapter 9: Sweet Spot Guidance
    About the Author
    Index
References

Editorial Reviews

Pontefract combines years of experience and research on employee engagement to create a work about the three crucial areas of purpose: individual, workplace role, and organizational. When one area is lacking, this three-legged barstool starts to wobble, and the results range from disengagement to bankruptcy.A business leader that is committed to purpose will create purpose for his/her employees. An employee that feels his/her sense of purpose on the job will be an invaluable asset to productivity and success. An organization centered on purpose will benefit every stakeholder, from employees to society in general. This "sweet spot" of purpose creates a reciprocal relationship between all three areas, and sits at the center of Pontefract's work."The Purpose Effect helps individuals and leaders connect the dots between the personal, professional, and organizational. Dan Pontefract makes a strong case that we shouldn't check our core values in life at the office door."Adam GrantWharton professor and New York Times bestselling author of GIVE AND TAKE and ORIGINALS?"A compelling thesis on how purpose can drive not only personal fulfilment but also lead to more stable, cohesive and higher performing organisations. The Purpose Effect is a must read for any who doubt the impact of purpose on organisational stability and performance."Paul PolmanChief Executive Officer, Unilever"Engagement research is clear: people want to work for a purpose, not just a paycheck. The Purpose Effect should be required reading for anyone who wants to find and develop meaning in their life, their role, and throughout their company. A great read for anyone who is looking to get the most from their career and life."Kevin KruseNew York Times bestselling author of Employee Engagement 2.0"Dan Pontefract's The Purpose Effect is a challenge to both the worker and the leader to find the winning trifecta - a combination of a personal sense of purpose, an organizational purpose and a role purpose."Dee Ann TurnerVice President, Chick-fil-AAuthor of It's My Pleasure"Dan Pontefract raises the discussion of purpose to the next level using his three category model with the "sweet spot," looking at it holistically and its impact on individuals, organizations, and society as a whole. This book is loaded with examples that take it from what might seem as a nice-to-have, to a must-have in order to maximize impact, engagement, and contribution."Tony BinghamPresident and CEO, Association for Talent Development"As the sense of meaning in the corporate world continues to plummet, the shortage of clear and comprehensive thinking on solutions has become acute. Dan Pontefract rides to the rescue with The Purpose Effect, providing a well-argued and detailed framework for organizations and their people to find and maintain their purpose 'sweet spot.'"Roger L. MartinAuthor and Institute DirectorMartin Prosperity Institute, Rotman School of Management"Pontefract provides a powerful framework to make work deeply fulfilling and productive for the most valuable members of the workforce, those that are purpose-oriented."Aaron HurstAuthor of The Purpose Economy CEO of Imperative