The Pursuit Of New Product Development: The Business Development Process

Other | April 1, 2011

byAnnacchino, Marc, Marc Annacchino

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Product Development begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must come together as a working team, to better understand their respective roles and responsibilities in that process. Today, speeding the right value proposition to the market can make all the difference between success and failure. With case examples, organizational analysis and project planning tools, this new book looks at that longer, organizational view of product development, and how that view can improve product development cycle times and better take advantage of new market opportunities. It will help the product development team better adapt to change and a dynamic market in today's global economy through product platform management, and do so rationally and reliably. And it will help product development professionals to look for hidden value in existing product lines as they plan for that change and growth ahead.

- Provides product development professionals with the concepts and tools for a more integrated, successful product development cycle

- Promotes a more coherent deployment of managers, engineers, marketers, and sales personnel to achieve results within market opportunity in terms of time, cost and performance.

- Shows how to better identify and target product value propositions in product line extensions and in securing new markets

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From the Publisher

Product Development begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must come together as a working team, to b...

Marc A. Annacchino, P.E. is a general management executive with over 30 years experience in the field of Sales, Marketing, New Product Development, Manufacturing Operations, Quality, Accounting and Finance. He is Owner of Marconi Product Development Institute, Inc. a firm that assists organizations in the area of contract product devel...

other books by Annacchino, Marc

The Pursuit Of New Product Development: The Business Development Process
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Hardcover|Dec 4 2006

$133.08 online$147.95list price(save 10%)
Format:OtherDimensions:536 pages, 1 × 1 × 1 inPublished:April 1, 2011Publisher:Butterworth (trade)Language:English

The following ISBNs are associated with this title:

ISBN - 10:0080468322

ISBN - 13:9780080468327

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Extra Content

Table of Contents

Chapter 1: The Business Objective
Chapter 2: Market Opportunity
Chapter 3: The Business Concept the New Product
Chapter 4: The Product and Business Plan
Chapter 5: Justifying a Program: The Accounting Viewpoint
Chapter 6: Starting Out
Chapter 7: Executing the Plan
Chapter 8: Manufacturing Development
Chapter 9: The Prelaunch Checklist
Chapter 10: The Product Launch
Chapter 11: The Pursuit and Product Management
Chapter 12: Business Development Records Format