The Retail Experiment

October 11, 2017|
The Retail Experiment by Amy Roche
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Have you been spending more than ever on marketing, but feel like your customers are responding less?

Have you been generous with your customers, giving them bigger discounts, loyalty programs, the best-trained staff and helpful emails, but it still doesn't seem to be enough? Do you know the retail environment has changed, but you're not sure how to respond?

Customers across all industries have changed dramatically in recent years, but many retailers have failed to understand or keep up. Retailers who don't respond to the new problems of their customers will quickly be left behind.

In this groundbreaking book about winning back the modern customer, Amy Roche describes the 'experiments' she performed in her own retail store. In The Retail Experiment you'll learn how to:

  • leave behind old retail methods that no longer work
  • understand, value and engage with the modern customer
  • evaluate and capitalise on the changed shopping environment
  • market to and communicate with customers
  • make your store an exciting place to visit
  • appeal to the emotions of your customers
  • successfully position your business in the 'experience economy'.

Amy examines winning strategies, pitfalls and fails, and the five strategies she discovered that drew customers in like magnets, increasing visitation, sales, and overall engagement.

Amy Roche is a retailer, marketer and in-store customer experience champion with a passion for helping retailers re-connect with customers. She's been in the retail and marketing industry in Australia and the US for 20 years, owning a 2500sqm retail store for 11 years of that time. She's a keynote speaker, author, and director of Retai...
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Title:The Retail ExperimentFormat:PaperbackProduct dimensions:250 pages, 9.21 X 6.14 X 0.53 inShipping dimensions:250 pages, 9.21 X 6.14 X 0.53 inPublished:October 11, 2017Publisher:Michael Hanrahan PublishingLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:192564829X

ISBN - 13:9781925648294

Appropriate for ages: All ages

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