The Revenge Of Analog: Real Things And Why They Matter by David SaxThe Revenge Of Analog: Real Things And Why They Matter by David Sax

The Revenge Of Analog: Real Things And Why They Matter

byDavid Sax

Hardcover | November 8, 2016

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One of Michiko Kakutani's (New York Times) top ten books of 2016

A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again. Behold the Revenge of Analog.

David Sax has uncovered story after story of entrepreneurs, small business owners, and even big corporations who've found a market selling not apps or virtual solutions but real, tangible things. As e-books are supposedly remaking reading, independent bookstores have sprouted up across the country. As music allegedly migrates to the cloud, vinyl record sales have grown more than ten times over the past decade. Even the offices of tech giants like Google and Facebook increasingly rely on pen and paper to drive their brightest ideas.

Sax's work reveals a deep truth about how humans shop, interact, and even think. Blending psychology and observant wit with first-rate reportage, Sax shows the limited appeal of the purely digital life-and the robust future of the real world outside it.

David Saxis a writer and reporter who specializes in business and culture. His work appears regularly inBloomberg Businessweek, theNew Yorker's Currency blog, and other publications. He is the author ofSave the Deli, which won a James Beard Award for Writing and Literature, andThe Tastemakers. He lives in Toronto.
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Title:The Revenge Of Analog: Real Things And Why They MatterFormat:HardcoverDimensions:304 pages, 9.75 × 6.25 × 1.25 inPublished:November 8, 2016Publisher:PublicaffairsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1610395719

ISBN - 13:9781610395717

Reviews

Rated 5 out of 5 by from Interesting Read. As I read this book I started to realize how there is a significant amount of truth to what Sax is saying. Sax does a great job demonstrating the success and failures of different analog products/trends that has occurred over the years, then relates them to today's society.
Date published: 2017-07-22
Rated 5 out of 5 by from Timely Sax's account of the digital revolution and the corresponding reaction to return to real, tangible things is a timely commentary on modern society and will make you think about your life and relationship with objects and the digital world in new and meaningful ways.
Date published: 2016-11-18

Editorial Reviews

"A thoughtful look at the many ways in which analog has not been eliminated from the world but in many ways is still thriving...Sax's book reminds us that we live in an analog world. It is a good reminder that digital can only take us so far."-Tadas Viskanta, Yahoo! Finance