The Rise of New Labour: Party Policies and Voter Choices by Anthony F. HeathThe Rise of New Labour: Party Policies and Voter Choices by Anthony F. Heath

The Rise of New Labour: Party Policies and Voter Choices

byAnthony F. Heath, Roger M. Jowell, John K. Curtice

Paperback | April 15, 2001

Pricing and Purchase Info


Earn 443 plum® points

Prices and offers may vary in store


In stock online

Ships free on orders over $25

Not available in stores


This major new work from the well-known team of Heath, Jowell and Curtice explores the emergence of New Labour from the ruins of old Labour's four successive defeats at the hands of the Conservatives. Based on the authoritative British Election Surveys the book explores some of the keyquestions about contemporary British elections and the social and political factors that decide their outcomes. The book begins with the electoral legacy of Margaret Thatcher. How far had Margaret Thatcher converted the electorate to her vision of a free-market, low tax society? Did her electoral success prove the popularity of her policies? Does any scope remain in Britain for left-wing policies? TheRise of New Labour explores the reasons for the failure of previous attempts by Labour under Michael Foot and Neil Kinnock to win the electorate's backing for left-wing policies and dissects the electoral benefits of Tony Blair's abandonment of socialism. The research shows that policies play amuch smaller role in electoral change than is usually supposed, and that the parties may be less constrained than they imagine. The book explores the key assumptions underlying New Labour's diagnosis of the problems the party faced during the eighteen years of Conservative rule. It shows that many of these assumptions were at best half-truths and that much of the conventional wisdom - shared by politicians and commentators- about how voters decide is seriously flawed. The book concludes by putting forward a new model of electoral behaviour which is better able to account for the wide array of research findings.
Anthony F. Heath is at Nuffield College, Oxford. Roger M. Jowell is at Director of Social and Community Planning Research, London.
Title:The Rise of New Labour: Party Policies and Voter ChoicesFormat:PaperbackDimensions:198 pages, 9.21 × 6.14 × 0.43 inPublished:April 15, 2001Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0199245118

ISBN - 13:9780199245116

Look for similar items by category:


Table of Contents

1. Introduction2. Social change and the future of the left3. The Electoral Success of Thatcherism4. Margaret Thatcher's nationalism5. Old Labour and the SDP6. Labour's long road back7. The changing social basis of party support8. Were traditional Labour voters disillusioned with New Labour9. Conclusion