From the Publisher
To sell today, salespeople must add value, provideperspective, and show customers how aproduct will solve their specific needs. The SalesSuccess Handbook outlines a six-step programfor hearing and understanding exactly whatcustomers have to say and for sellingsolutions--instead of just selling products.
From the Jacket
Open your ears, close your mouth, and see your sales increaseThe classic "features and benefits" sales approach is dead. To sell today, you must add value, provide perspective, and show customers how your product will quickly and consistently solve their specific needs. This requires that you first listen to your customers--to discover...