The Sales Success Handbook

Paperback | December 13, 2013

byLinda Richardson

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To sell today, salespeople must add value, provideperspective, and show customers how aproduct will solve their specific needs. The SalesSuccess Handbook outlines a six-step programfor hearing and understanding exactly whatcustomers have to say and for sellingsolutions--instead of just selling products.

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To sell today, salespeople must add value, provideperspective, and show customers how aproduct will solve their specific needs. The SalesSuccess Handbook outlines a six-step programfor hearing and understanding exactly whatcustomers have to say and for sellingsolutions--instead of just selling products.

From the Jacket

Open your ears, close your mouth, and see your sales increaseThe classic "features and benefits" sales approach is dead. To sell today, you must add value, provide perspective, and show customers how your product will quickly and consistently solve their specific needs. This requires that you first listen to your customers--to discover...

Linda Richardson is founder, CEO, and president of Richardson, a leader in the global sales training industry. A pioneer in the ongoing move to consultative selling and popular speaker at industry and client conferences, Richardson also teaches sales and management courses at the Wharton School and Wharton Executive Development Center....

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Format:PaperbackDimensions:8 × 5.3 × 0.3 inPublished:December 13, 2013Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071824588

ISBN - 13:9780071824583

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