The Say It With Charts Complete Toolkit

Book & Toy | December 7, 2006

byGene Zelazny

not yet rated|write a review

The Complete Do-It-Yourself Kit for Creating Powerful, Interactive Presentations

Master presenter Gene Zelazny has shown thousands of professionals around the world how to design and deliver successful presentations. Now, he combines his bestselling Say It With Charts with his Say It With Charts Workbook into one comprehensive volume-complete with an all-new CD that lets you download and implement Zelazny's potent PowerPoint charts, graphs, and visuals!

This first-of-its-kind Toolkit reveals time-tested tips for putting your message in visual form and translating data into eye-catching, persuasive charts and multimedia presentations. Zelazny offers step-by-step advice on selecting and preparing the right charts, emphasizing key points, and encouraging your audience become active participants. He also shows you how to use today's digital technologies to create easy-to-follow, attention-grabbing visuals. Nowhere else will you find such comprehensive, authoritative information on:

  • The different types of charts for any presentation
  • Audience-tested techniques for communicating information
  • Hands-on recommendations for lettering size, color, appropriate chart types, and more
  • Techniques for dramatic eVisuals using animation, scanned images, sound video, and links to pertinent websites
  • Tactics for customizing graphics to specific audiences

Pricing and Purchase Info

$52.97 online
$79.95 list price (save 33%)
In stock online
Ships free on orders over $25

From the Publisher

The Complete Do-It-Yourself Kit for Creating Powerful, Interactive PresentationsMaster presenter Gene Zelazny has shown thousands of professionals around the world how to design and deliver successful presentations. Now, he combines his bestselling Say It With Charts with his Say It With Charts Workbook into one comprehensive volume-co...

Gene Zelazny is the Director of Visual Communications at McKinsey & Company, where he has provided creative advice to thousands of professionals for over forty years. He has lectured at many of today's top business schools, including Columbia, Harvard, Michigan,, INSEAD, Sloan, Stanford, Tuck and Wharton.

other books by Gene Zelazny

Say It with Presentations, Second Edition, Revised & Expanded: How to Design and Deliver Successful…
Say It with Presentations, Second Edition, Revised & Ex...

Hardcover|May 30 2006

$39.80 online$64.95list price(save 38%)
Say It with Charts Workbook
Say It with Charts Workbook

Kobo ebook|Aug 1 2004

$35.39 online$45.87list price(save 22%)
Say It with Presentations: How to Design and Deliver Successful Business Presentations
Say It with Presentations: How to Design and Deliver Su...

Kobo ebook|Jan 1 2000

$45.49 online$59.06list price(save 22%)
see all books by Gene Zelazny
Format:Book & ToyDimensions:9.3 × 7.4 × 0.48 inPublished:December 7, 2006Language:English

The following ISBNs are associated with this title:

ISBN - 10:0071474706

ISBN - 13:9780071474702

Customer Reviews of The Say It With Charts Complete Toolkit

Reviews

Extra Content

Table of Contents

Part 1Strategies for Reading and Writing

Chapter 1The Connection between Reading and Writing

Reading Analytically

Step One: Preview the Material

Step Two: Read Thoughtfully

Determine the Author’s Thesis
Consider the Intended Audience and Purpose
Distinguish between Facts and Opinions
Make Inferences
Make Connections
Assess the Quality of Material
Draw Conclusions

Mark the Text

Step Three: Review and Write for Retention

A Sample Marked Text

John Holt“School Is Bad for Children”

Writing in Response to Reading

Writing a Summary

Howard Rohan “What John Holt Finds Wrong with Schools”

Sharing Personal Reactions and Associations

Susan Schantz “School Was Bad for Me”

Evaluating an Author’s Ideas

Essays for Reading and Response

Amy Tan“Democracy”

Bill McKibben “The Environmental Issue from Hell”

Analyzing Visual Content

Analyzing Advertisements

Analyzing Photographs

Analyzing Charts and Graphs

Chapter 2Getting Started

The Writing Process

Six Areas of the Writing Process

Choosing a Writing Topic

Pay Attention to the World around You

Freewrite

Fill in the Blanks

Narrow a Broad Topic

Freewrite

Write a List

Consider the Patterns of Development

Map Your Broad Topic

Anthony’s Essay in Progress: Discovering a Writing Topic

Establishing Your Purpose

Identifying and Assessing Your Audience

Anthony’s Essay in Progress: Establishing Purpose and Identifying and Assessing Audience

Discovering Ideas to Develop Your Topic

Freewrite

Write a List

Answer Questions

Write a Map

Write a Letter

Investigate Sources

Keep a Journal

Working Collaboratively: Discovering Ideas

Prewriting at the Computer

Process Guidelines: Breaking Through Writer’s Block

Developing a Preliminary Thesis

The Qualities of an Effective Thesis

Process Guidelines: How to Draft Your Preliminary Thesis

Process Guidelines: The Sequence of Your Writing Process

Anthony’s Essay in Progress: Discovering Ideas and Developing a Preliminary Thesis

Writing Assignment

Chapter 3Organizing and Drafting

Process Guidelines: Evaluating Your Ideas

Ordering Your Ideas

Chronological Order

Spatial Order

Progressive Order

Outlining

The Formal Outline
Outline Cards
The Outline Worksheet
The Outline Tree
The Scratch Outline

Process Guidelines: Outlining

Anthony’s Essay in Progress: Outlining

Writing Your First Draft

Structuring Your Essay

Aaron Palumbo“Portrait of an Achiever”

The Introduction

Process Guidelines: Drafting Introductions

Body Paragraphs

Placement of the Topic Sentence
The Implied Topic Sentence
Qualities of an Effective Topic Sentence
Effective Supporting Details
When to Begin a New Paragraph

Process Guidelines: Drafting Body Paragraphs

The Conclusion

Drafting the Title of Your Essay

Drafting at the Computer

Anthony’s Essay in Progress: The First Draft

Writing Assignment

Chapter 4Revising for Content and Organization

Process Guidelines: Preparing to Revise

Think like a Critic; Work like an Editor: Revising Content

Think like a Critic; Work like an Editor: Revising Organization

Achieving Coherence

Use Transitions to Achieve Coherence
Use Repetition to Achieve Coherence
Use Transitions and Repetition to Achieve Coherence between Paragraphs

Working Collaboratively: Revising with Reader Response

Process Guidelines: Revising with Reader Response

Process Guidelines: Breaking through Writer’s Block

Revising at the Computer

Anthony’s Essay in Progress: Revising the First Draft

Chapter 5Revising for Effective Expression

Think like a Critic; Work like an Editor: Revising Sentences

Use Active Voice

Use Coordination

Use Subordination

Achieve Sentence Variety

Use Parallel Structure

Think like a Critic; Work like an Editor: Revising Diction

Use an Appropriate Level of Diction

Use Words with an Appropriate Connotation

Avoid Colloquial Language

Use Specific Diction

Use Simple Diction

Use Gender-Neutral, Inoffensive Language

Eliminate Wordiness

Avoid Clichés

Process Guidelines: Revising Sentences and Words

Computer Tips for Revising Sentences and Words

Anthony’s Essay in Progress: The Final Draft

Part 2Patterns of Development

Chapter 6Description

Why Is Description Important?

Occasions for Writing: Description across the Disciplines and Beyond

Combining Description with Other Patterns

Selecting Detail

Focus Your Description with a Dominant Impression

Determine Your Need for Objective and Subjective Description

Use Concrete Sensory Detail

Use Similes, Metaphors, and Personification

Consider Your Purpose and Audience

Be a Responsible Writer

Organizing Description

Visualizing a Descriptive Essay

Learning from Other Writers: Student Essays

Adell Lindsey“A Day at the Fair”

Jerry Silberman“My First Flight”

Think like a Critic; Work like an Editor: The Student Writer at Work

Learning from Other Writers: Professional Essays

James Tuite“The Sounds of the City”

Lynn Sherr“Anguished Cries in a Place of Silence”

Combining Patterns of Development

Suzanne Berne“Where Nothing Says Everything”

Organization Note: Short Paragraphs

Description in an Image

Suggestions for Writing

Process Guidelines: Writing Description

Chapter 7Narration

Why Is Narration Important?

Occasions for Writing: Narration across the Disciplines and Beyond

Combining Narration with Other Patterns

Selecting Detail

Answer the Journalist’s Questions

Write Dialogue

Describe a Person, Place, or Scene

Tell Your Story for a Reason

Consider Your Purpose and Audience

Be a Responsible Writer

Organizing Narration

Visualizing a Narrative Essay

Learning from Other Writers: Student Essays

Donald J. Monaco“The Ball Game”

Brian DeWolf “The Great Buffalo Hunt”

Think like a Critic; Work like an Editor: The Student Writer at Work

Learning from Other Writers: Professional Essays

Paul Hemphill“The Girl in Gift Wrap”

Maya Angelou“The Boys”

Combining Patterns of Development

Anwar Accawi “The Telephone”

Punctuation Note: Parentheses

Narration in an Image

Suggestions for Writing

Process Guidelines: Writing Narration

Chapter 8Exemplification

Why Is Exemplification Important?

Occasions for Writing: Exemplification across the Disciplines and Beyond

Combining Exemplification with Other Patterns

Selecting Detail

Consider Examples from a Variety of Sources

Use Description and Narration as Examples

Use Hypothetical Examples

Use the Right Number of Examples

Consider Your Purpose and Audience

Be a Responsible Writer

Organizing Exemplification

Visualizing an Exemplification Essay

Learning from Other Writers: Student Essays

Delilah Rawlins“Ocean of Tears”

Ken Hamner “Let’s Just Ban Everything”

Student Essay with Research

Thomas Baird“Media Stereotyping of Muslims as Terrorists”

Think like a Critic; Work like an Editor: The Student Writer at Work

Learning from Other Writers: Professional Essays

Harold Krents“Darkness at Noon”

Dawn Turner Trice“Shoddy Service”

Combining Patterns of Development

Harvey A. Silverglate and Greg Lukianoff“Speech Codes: Alive and Well at Colleges”

Style Note: Sarcasm

Exemplification in anl Image

Suggestions for Writing

Process Guidelines: Writing Exemplification

Chapter 9Process Analysis

Why Is Process Analysis Important?

Occasions for Writing: Process Analysis across the Disciplines and Beyond

Combining Process Analysis with Other Patterns

Selecting Detail

Include All the Important Steps

Explain How a Step is Performed

Explain the Significance of a Step or Why It Is Performed

Explain Trouble Spots and What Notto Do

Mention Necessary Items and Define Unfamiliar Terms

Include Examples and Description

Use Visuals

Consider Your Purpose and Audience

Be a Responsible Writer

Organizing a Process Analysis

Visualizing a Process Analysis Essay

Learning from Other Writers: Student Essays

“A Visit to Candyland”

Anthony Bello “Feng Shui in the Bedroom and Workplace”

Think like a Critic; Work like an Editor: The Student Writer at Work

Learning from Other Writers: Professional Essays

Kirby W. Stanat“How to Take a Job Interview”

Ben McGrath“Wicked Wind”

Combining Patterns of Development

Eric L. Wee“Annie Smith Swept Here”

Style Note: Point of View

Process Analysis in an Image

Suggestions for Writing

Process Guidelines: Writing Process Analysis

Chapter 10Comparison-Contrast

Why Is Comparison-Contrast Important?

Occasions for Writing: Comparison-Contrast across the Disciplines and Beyond

Combining Comparison-Contrast with Other Patterns

Selecting Detail

Include Enough Points of Comparison and Contrast

Draw on Other Patterns to Explain Points of Comparison and Contrast

Maintain Balance between the Points Discussed

Consider Your Audience and Purpose

Be a Responsible Writer

Organizing Comparison-Contrast

Visualizing a Comparison-Contrast Essay

Learning from Other Writers: Student Essays

Gus Spirtos “The Human and the Superhuman: Two Very Different Heroes”

Maria Scarsella “Like Mother like Daughter”

Think like a Critic; Work like an Editor: The Student Writer at Work

Learning from Other Writers: Professional Essays

Rachel Carson“A Fable for Tomorrow”

Suzanne Britt“That Lean and Hungry Look”

Combining Patterns of Development

James Poniewozik“This Is Your Nation on Steroids”

Development Note: Dialogue

Comparison-Contrast in anImage

Suggestions for Writing

Process Guidelines: Writing Comparison-Contrast

Chapter 11Cause-and-Effect Analysis

Why Is Cause-and-Effect Analysis Important?

Occasions for Writing: Cause-and-Effect Analysis across the Disciplines and Beyond

Combining Cause-and-Effect Analysis with Other Patterns

Selecting Detail

Report Multiple Causes and Effects

Identify Underlying Causes and Effects

Prove That Something Is a Cause or Effect

Identify Immediate and Remote Causes

Reproduce Causal Chains

Explain Why Something Is or Is Not a Cause or an Effect

Consider Your Audience and Purpose

Be a Responsible Writer

Organizing Cause-and-Effect Analysis

Visualizing Cause-and-Effect Analysis

Learning from Other Writers: Student Essays

Cammie Bullock “Mom, There’s a Coyote in the Backyard!”

John Selzer “Athletes on Drugs: It’s Not So Hard to Understand”

Think like a Critic; Work like an Editor: The Student Writer at Work

Learning from Other Writers: Professional Essays

Anne Roiphe“Why Marriages Fail”

Suzanne Sievert“It’s Not Just How We Play That Matters”

Combining Patterns of Development

Jay Walljasper“Our Schedules, Ourselves”

Diction Note: Specific Diction

Cause-and-Effect Analysis in an Image

Suggestions for Writing

Process Guidelines: Writing Cause-and-Effect Analysis

Chapter 12Definition

Why Is Definition Important?

Occasions for Writing: Definition across the Disciplines and Beyond

Combining Definition with Other Patterns

Selecting Detail

Write a Stipulative Definition

Draw on Other Patterns of Development

Compare or Contrast the Term with Related Words

Explain What Your Term Is Not

Consider Your Audience and Purpose

Be a Responsible Writer

Organizing Definition

Visualizing a Definition Essay

Learning from Other Writers: Student Essays

Maria Lopez “Parenthood: Don’t Count on Sleeping until They Move Out”

Melissa Greco “What Is Writer’s Block”

Think like a Critic; Work like an Editor: The Student Writer at Work

Learning from Other Writers: Professional Essays

Nicholas Thompson “Hero Inflation”

Margo Kaufman“My Way!”

Combining Patterns of Development

Dave Barry“The Pajama Game”

Development Note: Questions

Definition in an Image

Suggestions for Writing

Process Guidelines for Writing Definition

Chapter 13Classification and Division

Why Are Classification and Division Important?

Occasions for Writing: Definition across the Disciplines and Beyond

Combining Classification and Division with Other Patterns

Selecting Detail

Have a Principle of Classification or Division

Be Sure All Categories or Components Conform to Your Principle of Classification or Division

Use Mutually Exclusive Categories

Explain Each Category or Component

Consider Your Audience and Purpose

Be a Responsible Writer

Organizing Classification and Division

Visualizing Classification and Division

Learning from Other Writers: Student Essays

Anita Selfe “Grocery Shoppers”

Ray Harkleroad “Horror Movies”

Think like a Critic; Work like an Editor: The Student Writer at Work

Learning from Other Writers: Professional Essays

Russell Baker“The Plot Against People”

Judith Viorst“The Truth about Lying”

Kesaya E. Noda“Growing Up Asian in America”

Combining Patterns of Development

Martin Luther King, Jr.“The Ways of Meeting Oppression”

Punctuation Note: The Dash

Division in an Image

Suggestions for Writing

Process Guidelines: Writing Classification and Division

Chapter 14Combining Patterns of Development

Why Is Combining Patterns Important?

Occasions for Writing: Combining Patterns across the Disciplines and Beyond

Combining Classification and Division with Other Patterns

Selecting and Organizing Detail

Learning from Another Writer: A Student Essay

Cindy Apostolos “The Many Ways to Watch a Show”

Learning from Other Writers: Professional Essays

Julia Alvarez“Hold the Mayonnaise”

Angie Cannon and Vince Beiser“Juvenile Injustice”

Peg Tyre“Boy Brains, Girl Brains”

Development Note: Quoting Authorities

Combining Patterns in an Image

Suggestions for Writing

Process Guidelines: Combining Patterns

Part ThreeUsing the Patterns of Development

Chapter 15 Argumentation

Why Is Argumentation Important?

Occasions for Writing: Argumentation across the Disciplines and Beyond

Finding an Issue and Establishing Your Claim

Consider Your Audience and Purpose

Kinds of Support

Logical Appeals

Sources of Reasons and Evidence

Inductive and Deductive Reasoning

Avoiding Logical Fallacies

Emotional Appeals

Ethical Appeals

Raising and Countering Objections
Creating Goodwill

Using the Patterns of Development

Be a Responsible Writer

Organizing an Argument Essay

Visualizing an Argument Essay

Learning from Other Writers: Student Essays

Michael Weiss“It’s Just Too Easy”

Cheryl Sateri“What’s for Lunch? Fast Food in the Public Schools"

Student Essay with Research

Mary E. Fischer“Should Obscene Art Be Funded by the Government?”

Think like a Critic; Work like an Editor: The Student Writer at Work

Learning from Other Writers: Professional Essays

Wayne M. Joseph“Why I Dread Black History Month”

John McCain“Torture’s Terrible Toll”

Alan M. Dershowitz“The Case for Torture Warrants”

Style Note: Emphasis

Argumentation in an Image

Suggestions for Writing

Process Guidelines: Writing Argumentation

Chapter 16 Conducting Research [TENTATIVE CONTENTS]

When to Research

The Research Process

Choose a Broad Research Paper Topic

Narrow Your Topic

Understand Your Purpose
Understand the Terms of the Assignment
Use Strategies for Narrowing a Topic
Skim Source Materials

Draft a Preliminary Thesis

Locate Sources

Consider the Kind of Information You Need
Use the Catalog to Locate Books
Use Reference Works
Use Indexes to Locate Periodical Material
Search the Internet
Do Field Research

Compile a Working Bibliography

Evaluate Your Sources

Take Notes

Reconsider Your Preliminary Thesis

Chapter 17 Writing with Sources [TENTATIVE CONTENTS]

Outline

Write Your First Draft

Document Source Material

What to Document

How To Document Source Material

Introducing Source Material
Writing Parenthetical Text Citations
Writing the Works Cited Page*
Using APA Documentation

How to Avoid Plagiarism

Learning from Other Writers: A Student Research Paper

Julie Cooper“Genetically Modified Food: Watching What We Eat”

Chapter 18 Assessment: Assembling a Writing Portfolio and Writing Essay Examination Answers

The Writing Portfolio

The Purposes of a Writing Portfolio

How To Assemble Your Portfolio

What to Include in a Self-Reflection Essay

Essay Examination Answers

Process Guidelines: Writing Essay Examination Answers

Strategies for Reducing Anxiety

A Sample Essay Examination Answer

Chapter 19Writing about Literature

How to Read Literature

How to Write about Literature

Learning from Other Writers: A Student Essay with Research

Michael Hambuchen“Symbol and Theme in ‘Coca Cola and Coca Frio’ “

A Short Story and Poem for Response

Saki (H.H. Munro)“The Open Window”

John Heaviside“A Gathering of Deafs”

Part FourA Guide to Frequently Occurring Errors

Chapter 20 Word Choice

Troublesome Phrasings

Phrasings That Announce Your Intent

Unnecessary or Faulty Modifiers

Faulty Synonyms

Etc.

Faulty Grammar and Usage

ESL Note: Idioms

Double Negatives (dn)

Frequently Confused Words

Chapter 21 Sentence Fragments

Finding Sentence Fragments

Correcting Sentence Fragments

ESL Note: The Past Participe and Passive Voice

Chapter 22 Run-On Sentences and Comma Splices

Finding Run-on Sentences and Comma Splices

Correcting Run-on Sentences and Comma Splices

ESL Note: Commas and Main Clauses

Chapter 23Verbs

Verb Forms: Regular and Irregular Verbs

ESL Note: Incorrect Use of –D and –ED Endings

ESL Note: Use ofAm with the Present Participle

Irregular Verb Forms

Verb Forms: Be

ESL Note: Use ofHas andHave withBeen

-Sand –ESForms

-Dand EDForms

Subject-Verb Agreement

Compound Subjects

Subject and Verb Separated

Inverted Order

Indefinite Pronouns

Collective Nouns

Relative Pronouns

ESL Note: Singular Verbs and Noncount Nouns

Tense Shifts

Voice Shifts

Chapter 24 Pronouns

Pronoun-Antecedent Agreement

Compound Subjects

Collective Nouns

Indefinite Pronouns

Gender-Neutral Pronouns

Pronoun Reference

Ambiguous Reference

Unstated Reference

Person Shifts

Reflexive and Intensive Pronouns

Pronoun Case

Pronouns in Compounds

Pronouns after Forms of To Be

Pronouns in Comparisons

Pronouns Followed by Nouns

Who, Whoever, Whom,and Whomever

ESL Note: Pronoun Reference and Who, Whom, Which, or That

Chapter 25 Modifiers

Adjectives and Adverbs

Comparative and Superlative Forms of Adjectives and Adverbs

ESL Note: A, An, and The

Dangling Modifiers

Misplaced Modifiers

Chapter 26 Punctuation

The Comma

Commas with Items in a Series

Commas with Introductory Elements

Commas to Set Off Nouns of Direct Address

Commas with Nonessential Elements

Commas with Interrupters

Commas with Main Clauses

Commas between Coordinate Modifiers, Commas for Clarity, and Commas to Separate Contrasting Elements

When Not to Use a Comma

The Semicolon

The Colon

The Dash

Parentheses

The Apostrophe

The Apostrophe to Show Possession

The Apostrophe to Indicate Missing Letters or Numbers and for Some Plurals

ESL Note: Its and It’s

Quotation Marks

The Ellipsis Mark

Brackets

Italics and Underlining

Chapter 27Capitalization, Spelling, Abbreviations, and Numbers

Capitalization

ESL Note: Capitalization

Spelling

ESL Note: Spelling

The Hyphen

Abbreviations and Numbers

Appendix: The Parts of Speech

Revising and Editing Reference Guide

Revising and Editing Symbols